Please describe your proposed solution.

The Solution: Wellness Initiatives using Cardano DAO Tools

• Create wellness initiatives to improve Adawell and Catalyst community members’ wellbeing free of charge
• Use Cardano DAO Tools to implement wellness initiatives, vote on which initiatives to run, what to fund, how to improve the wellness of our community members

What are wellness initiatives?

• Wellness initiatives are proposals that can be submitted by the Adawell community.
• Community members can propose and request wellness initiatives based on their needs and interests.
• Early members of the community can vote on these initiatives.
• Wellness initiatives can range from one-time events to ongoing programs.

The Problem

1-The need for a Wellness DAO: Wellness Challenges in the Digital Era.

1.1-Web3 Challenges:

• There is a pressing need for wellness support in the web3 space. Market volatility and technological advancements have contributed to mental health issues, productivity struggles, feelings of isolation, anxiety, and burnout. Corporate wellness programs are not enough to address these issues, and they can be expensive.
• Individuals in the modern world commonly face wellness challenges such as sedentary behavior, sleep deprivation, poor nutrition, lack of a support system, and the high cost of wellness services.

1.2-Systemic Challenges:

• The prevailing healthcare system primarily focuses on treating diseases rather than preventing them.
• This approach often overlooks proactive measures that could enhance overall quality of life.
• Quick-fix treatments are commonly prescribed, addressing symptoms without delving into root causes of health issues.
• Emotional and mental components of diseases are often neglected, leading to a departure from a holistic and humanized approach to health.
• Responsibility for health optimization is predominantly placed on individuals, who may lack necessary knowledge or skills for informed decisions.
• Discussions around wellness and preventive care are often sidelined until a disease manifests, limiting proactive health improvement.
• The ongoing global healthcare crisis has exerted immense economic pressure on healthcare systems, leading to medical staff burnout and patients feeling overlooked and unheard.

2-The Needs of Cardano DAO Tool Makers and DAOs in General

2.1-Cardano DAO Tools are now live, but they don’t have many DAOs using them

There are now several DAO Tools live on mainnet, ranging from full on governance protocols like Clarity and Summon Platform, to other tools such as Consenz, Voteaire, and Hazelbot which fulfill different needs of DAOs, and have different use cases.

The problem is, there is little activity on these platforms, because there aren’t many DAOs or communities looking to use these tools. The crucial thing these tools need is use. They need users to use these tools and provide critical feedback so the builders can understand their users’ needs better, and iterate their product.

2.2-New DAO use cases need to be experimented

DAOs are a new type of organization and they need to explored with fresh eyes and experimented with to fulfill their potential as a breakthrough organizational technology. As of 2023, there emerged several types of DAOs. Most notably:

• investment DAOs which invest in projects, NFTs,
• protocol DAOs which govern and develop a protocol,
• collector DAOs that collectively own things,
• grant DAOs that deliver grants in a field.

Alchemy has identified a total of 8 types, though these are the most prevalent today: <https://www.alchemy.com/blog/types-of-daos>

What is certainly missing is anything that goes beyond these DAO types. New experiments are needed to explore the potential of DAOs to organize people.

Wellness Initiative Categories:

• Events: Group meditation, yoga, or workout sessions with certified instructors, as well as fun activities like laughing yoga or dance sessions. <u>We will use </u><u>POAP</u><u> equivalent (</u><u>ex 1</u><u>, </u><u>ex 2</u><u>) on Cardano to create badges or collectibles to mark the attendance. Earned badges can be used in governance as voting power.</u>
• Challenges: Week-long or 21-day challenges such as intermittent fasting, walking 10,000+ steps daily, meditation or exercise streaks, elimination diets, and 4-week intervention programs. <u>We will use blockchain commitment tools for this category that will allow participants to earn through NFT pledges or use in governance as voting power.</u>
• Health Literacy Education: Webinars, workshops, wellness talks, monthly book clubs focused on wellness and longevity, and Q&A sessions with experts on various health topics and knowledge base. <u>We will use badges or collectibles to mark the attendance. Earned badges can be used in governance as voting power.</u>

We already have initiatives such as meditation and yoga sessions, 4-week sleep intervention programs as well as workshops on gut health and time management, ready to be provided by professionals.

Additionally, the community can suggest more initiative categories and sub-initiatives to be added.

How do DAO Tools come into play?

To decide which of such initiatives we as a community want, and to deliver the funding to the providers, we will test and use Cardano DAO Tools.

DAO tools will be used to:

• Decide what initiatives to fund as a community
• Allow for new initiatives to be proposed by members and 3rd party service providers
• Allow initiative requests to be provided by Adawell DAO
• Distribute funding to accepted initiatives
• Use of membership NFTs to access areas in Discord, or other ways to implement members only services within the DAO
• Use commitment/pledges for accountability mechanism through blockchain tools
• Decide who gets to become members, how new members are allowed in
• Decide on new roles, assign community members or newcomers to said roles such as community manager, Discord server admin, …

What DAO tools will we use?

1. Summon Platform
2. Clarity Protocol
3. Hazelbot
4. Consenz
5. Voteaire
6. and more to be decided during the implementation process.

Who does this benefit?

As the wellness of the Adawell community grows, it will have an impact on Project Catalyst, the Cardano Community, and Web3 members who are seeking to improve their wellness. It will be a hub for all to benefit.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

How does this proposal address the challenge?

The challenge concerns the improvement of the DAO ecosystem on Cardano. That means DAO tools that are useful, have users, and are being iterated on to deliver more and more value to their users.

With this proposal we aim to build the most reputable and prestigious Wellness DAO on any blockchain, and the leading DAO on Cardano. We will help the DAO ecosystem on Cardano by delivering a unique DAO use case and providing structured feedback to DAO tool builders on their products.

We will directly improve the challenge metrics below in two ways:

1. by adopting the DAO tools ourselves as Adawell DAO
2. attracting new communities to use these DAO tools by setting an example, creating videos and documentation on how to use these DAO tools

Challenge metrics:

1. Number of Communities engaged in collaboration using Cardano DAO creation tools
2. Amount of ADA coming from DAOs transaction fees after the solutions on this challenge get implemented
3. Number of DAOs that use Cardano as governance/management chain in 6 months

Benefits to the Cardano ecosystem:

1. Attract people to Cardano - By fostering a culture of well-being, Adawell DAO fills a gap in the Web3 space by establishing a wellness hub on Cardano. This initiative attracts more individuals to the Cardano community and promotes a culture of well-being. With the wellness sector predicted to grow to $7 trillion by 2025, our wellness DAO is well-positioned to drive increased adoption of Cardano. The establishment of a reputable Wellness DAO on Cardano sets our ecosystem apart in the blockchain landscape. The Web3 ecosystem is predicted to be valued at over $87B (USD) by 2030, and wellness plays a significant role in it.
2. Improved Wellness - Our initiatives aim to improve the wellness of individuals in the ecosystem, contributing to a healthier and more productive community. It's a demonstration of how much our ecosystem cares and takes action to improve community wellness.
3. Improving Cardano DAO Tools - Adawell DAO will actively engage in and test Cardano DAO Tools. Our feedback will help improve these tools. The successful implementation of Adawell DAO will serve as a practical example, inspiring and guiding other groups in the Cardano ecosystem who are interested in building their own DAOs.
4. Gender Diversity - Data and our own observations indicate a higher representation of women in the wellness industry. By leveraging this demographic trend, we aim to attract more women to Cardano and onboard them through wellness initiatives.
5. Adawell DAO aligns with the vision of the Hoskinson Health & Wellness Clinic. There is a potential collaboration to address wellness challenges and benefit the Cardano ecosystem. Charles Hoskinson's tweet on Grand Opening of the Clinic can be found here.

<u>Our Approach to Wellness</u>:

• Holistic and preventive care
• Appropriate disclaimers, reliable and evidence-based resources, scientific knowledge and expert opinions

How do you intend to measure the success of your project?

Success of the project:

1-Wellness of Adawell community improves

• Conduct periodical surveys to measure stress, balance and overall wellbeing
• Use participation metrics such as screenshots of events, registration sign-ins/ups
• Check-in with community in discussions
• Use self-reported metrics such as steps, screen time, sleep tracking

2-More than 5 Cardano DAO tools will be used, reported on, documented and videos watched

<u>Success metrics:</u>

• 20+ wellness and governance initiatives implemented
• 5+ tested Cardano DAO Tools
• 10+ participants in each wellness initiative
• 5+ achieved wellness goals targeted by community members via accountability and support boost within Adawell community
• 5+ rewards in forms of ADA/Token/NFT/ shared with participants of wellness challenges
• We aim to receive 3+ positive feedback every month on how Adawell impacted community wellness.
• DAO Tool makers make improvements based on feedbacks provided by our DAO

Please describe your plans to share the outputs and results of your project?

• Share with web3 space that it has a dedicated wellness DAO now they can join.
• Posts on Twitter, Discord of web3 communities
• Share DAO tool usage on Youtube as videos.
• Share videos directly on DAO tool maker's Telegram/Discord channel.

All links will be easily accesses via our Linktree

What is your capability to deliver your project with high levels of trust and accountability?

We are Adawell DAO, the first Wellness DAO on Cardano. We were funded in Catalyst Project at Fund 9 for a very small amount to build a wellness knowledge base, a community, and a team. In this time we have:

• hosted 20+ mindfulness events, including meditation and yoga sessions. We offered sessions for communities such as littlefish, Cardano ATH, Metagame
• gathered 15+ engaged members actively improving their wellness and offering their wellness services, 95+ community members
• ran 5+ unique events and workshops, along with live music sessions
• created 10+ wellness toolkits available for the community's benefit

Vision and Mission

At Adawell, we believe wellness is a necessity, not a luxury. Our vision is to make wellness accessible and affordable for all.

We start with our own community. Our mission today is to improve the wellness of our community members.

<u>Our team is made up of experts in wellness and DAO governance.</u>

I'm Ada Raimova, a wellness advocate and the founder of the Adawell: Wellbeing DAO. I received funding from Catalyst in Fund 9 and delivered the MVP. I've built a knowledge base and community around wellness and my team and I have hosted more than 20 wellness sessions within the web3 space. My goal is to make wellness accessible to everyone, and I know a lot about the wellness world. I have extensive knowledge and a strong network within the wellness ecosystem.

Oriana Gamrot has a background in biomedical science, while Martina Glibo has a degree in Kinesiology and 15 years of experience teaching yoga. Cha Khan is a governance expert and founder of the littlefish Foundation on Cardano, and Praveen Kumar is a software developer with a special interest in wellness for Gen-Zs, using the latest technologies available.

Together, we have the expertise and capability to deliver wellness initiatives and implement DAO tools to build the most prestigious Wellness DAO on Cardano.

We have attracted wellness service providers who have already done demo sessions and are ready to increase wellness initiatives in the community.

Also, you can find what people think of us here. We are ready to make positive impact on larger population.

What are the main goals for the project and how will you validate if your approach is feasible?

<u>Objectives</u>:

1 - Improve the wellness of the Adawell community members

We help community members adopt healthy habits and replace unhealthy ones with healthy practices for free. Well-being challenges we will address:

• unhealthy habits of the modern world (sedentary lifestyle, binge eating, vaping and others)
• mental health issues (fear of missing out, feelings of isolation, anxiety, stress & burnout, productivity struggles and Adult ADHD)
• sleep deprivation, poor diet
• any other concerns community brings up to the table

2- Use Cardano DAO Tools in service of Adawell’s mission, document their use cases, and provide structured feedback to DAO Tool developers.

The goal here is to use the available DAO tools to implement our wellness initiatives and get a deep understanding of how these DAO tools can be used for a DAO such as Adawell. We will then document this process, and provide useful feedback to tool developers and prospective users of these tools through Youtube videos.

The goal is to use in depth and provide feedback on at least 5 Cardano DAO tools.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Each milestone takes 1 month

Milestone 1: Community onboarding

• Start with a warm-up session to educate the community on Adawell DAO.
• Choose and test the 1st Cardano DAO tool.
• Enable voting and proposal writing for community initiatives.
• Launch 1 wellness initiative.
• Write Adawell DAO Governance foundational documents.
• Research Cardano tools for commitment and pledging.

<u>Acceptance Criteria</u>: 3+ wellness initiatives proposed, voted on and 1 launched.

Milestone 2: Wellness initiatives

• Run 1 AMA and governance workshop with the community.
• Choose and test the 2nd Cardano DAO tool.
• Test and use 1 tool for commitment and pledging existing on Cardano.
• Run 2nd wellness initiative.
• Initiate the 1st wellness program in the Cardano ATH breakout room.
• Publish a video on tested DAO tools with feedback.

<u>Acceptance Criteria</u>: Feedback on improvement of DAO Tools should be published with suggestions.

Milestone 3: Activation of challenges

• Launch 1 wellness initiative from challenges category.
• Test and use 3rd Cardano DAO tool.
• Host an event at the Cardano ATH breakout room for the community.
• Conduct one comprehensive wellness survey on stress, balance and health of the community.

<u>Acceptance Criteria</u>: Survey will be conducted at least with 40+ community members

Milestone 4: Diving deep into DAO tools

<u>Key Activities</u>:

• Test and use 4th Cardano DAO tool.
• Run 2nd wellness initiative from challenges category (week-long or 21-day challenges such as intermittent fasting (IF), speed walking 10k steps, meditation or workout, elimination diets)
• Run 3rd wellness initiative from events and education categories.

<u>Acceptance Criteria</u>: At least 5 members participate in the Challenges initiative

Milestone 5: DAO Governance

<u>Key Activities</u>:

• Test and use 5th Cardano DAO tool.
• Run 4th wellness initiative.
• Run 3rd wellness initiative from challenges category.

<u>Acceptance Criteria</u>: At least 5 members participate in the Challenges initiative

Milestone 6: Community Assessment

<u>Key Activities</u>:

• Adoption of the best DAO tools.
• Wellness initiative run by a science communicator or health influencer. (e.g: Matt Walker, Lori Shemek)
• Conduct a second comprehensive wellness survey.

<u>Acceptance Criteria</u>: Survey with 50+ members with 4 different measurement tools

Please describe the deliverables, outputs and intended outcomes of each milestone.

• 5+ video on DAO tools
• 10+ wellness initiatives delivered
• 5+ Foundational documents (Mission and values of the DAO; Guideline and principles for accepted/requested initiatives; Initiative proposing template; Initiative completion report template); See some of MoS & MetaGame examples.
• The best DAO tools adopted
• There will be more proposed wellness initiatives, voting participation, and requests for wellness support in the community.
• Adawell attracts members from the web3 community seeking wellness support.

Please provide a detailed budget breakdown of the proposed work and resources.

Admin Costs:

• 1000 USD/month
• 6000 USD total for 6 months

Wellness Initiatives Budget

• 5000 USD/month
• 30000 USD total for 6 months

Total = 36,000 USD

Total ADA = 36,000*0.29 = 124,138 ADA

Who is in the project team and what are their roles?

• Ada Raimova - Project Lead

I'm the project lead and I will make sure that our proposal is delivered successfully.

I'm a wellness advocate and the founder of the Adawell: Wellbeing DAO. I received funding from Catalyst during Fund 9 and delivered the MVP, established a knowledge base, build a community and a team. I'm passionate about holistic wellness, health optimization, the web3 and blockchain technologies. I firmly believe that wellness should not be a luxury, but rather a fundamental necessity accessible to all individuals. I am dedicated to creating an inclusive space where wellness becomes attainable and achievable for everyone. My dream is to build the first web3 wellness DAO with a great community benefiting a large population. I possess extensive knowledge and a well-established network within the wellness ecosystem and Decentralized Science communities. My areas of expertise and interests encompass Science Communication, Blockchain, Wellness in web3, the Creator Economy, and longevity. I was a panelist in different events including Women of Cardano event.

I hold a Bachelor of Business Administration (BBA) degree and have non-degree education in holistic wellbeing, glucose revolution, sleep deprivation, hormone health, and health optimization. Before founding Adawell DAO, I gained experience including contributing as a wellness researcher in a longevity startup, a researcher in a defense think tank, and working in a public research company. I've also gained valuable insights into the corporate world through roles in HR, finance, and marketing intern at a marina. I am multilingual and fluent in English, Turkish, and Russian. Feel free to connect with any questions you may have about Adawell DAO via:

LinkedIn

Twitter

Telegram

• Martina Glibo - Wellness Services Lead

Martina is our lead wellness service provider who will help deliver the project.

Martina's LinkedIn

Master of kinesiology and yoga teacher, founding member of Adawell DAO. As a passionate yoga instructor with 15+ years of experience, I share the knowledge and help people transform their lives on all levels physically, mentally and spiritually. Yoga has taught me discipline, appreciation, self awareness, patience it made me stronger, bolder, healthier and happier. I am joyful, positive person, I love my job, I love learning, traveling, meeting new people, new places. Education University Zagreb - Faculty of Kinesiology.

Facebook of Martina's Studio in Zagreb.

• Oriana Gamrot - Wellness Research Lead

She will be helping deliver the wellness initiatives, engaging the community, promoting initiatives and community growth.

LinkedIn

Twitter

Utilising my science background to conduct in-depth research and curate a holistic view of health ailments, while empowering individuals to an awareness of all possible approaches to tackle their concerns. I am passionate about Science Communication and collating information in a comprehensive way to ensure attainability for all. My most recent endeavour has been to master the breath work modality to guide others to return their body to a healing state of being and equip them with tools to hack their nervous system. Education: Integrated Master's Biomedical Science (Manchester Metropolitan University); Psychology, Biology, Sociology (Worcester Sixth Form College)

• Cha Khan - Advisor

He will guide us in implementing DAO tools and establishing effective governance structures.

Cha's LinkedIn

Governance Geek. Tech monk, Advisor and Founder of littlefish Foundation. Electrical and Electronics Major. Researching, testing, and using Cardano DAO tools as part of funded Fund 9 project.

I love learning about History, Politics, and Economics. I think economists have betrayed the world with their focus on optimizing meaningless situations over optimizing the wellbeing of most people.

• Praveen Kumar - Technical Lead

He helps with operations and integrating technologies into our wellness initiatives.

Praveen's LinkedIn

Tech Monk at Adawell || Software Developer Education: Electrical Engineering (Indian Institute of Technology Kanpur (IIT Kanpur)) I want to solve problems related to wellness industry in this era of Gen-Zs using the latest technologies available to us and am firm believer of the statement “Software is eating the World”. In the past, I have been part of a local organization and learnt the Vedic sciences of nutrition which fascinated me to delve deep into this space and would like to create a dent in this space as I personally feel most of the people have limited knowledge in this domain as there is no visible metrics to assess. On a journey to find the hidden metrics and create a platform to make people live happier and longer.

<u>Contributors and some of Adawell's Network</u>

• Celeste Greene - Laughing Yoga Coach.

Humeyra Mora - Certified yoga teacher with engineering & physics diploma. Mora run mindfulness and dance sessions at Adawell.

• Jan Yo - Core at Happily Ever After. Jan hosted guided meditation sessions at Adawell.
• Jose Cabrera - Web3 native artist||432hz. Jose performed live music at Adawell.
• Vanessa Gil - Journalist and a singer. Interest in plant medicine, art and music therapy.
• Cris Leash - Digital & graphic designer. Interested in fitness. Guild player and community builder at Meta Game.
• Biiah - singing for health platform.

How does the cost of the project represent value for money for the Cardano ecosystem?

With a budget of 124K ADA, this proposal targets 4% of the budget of the challenge. With 4% of the challenge budget, <u>Catalyst purchases:</u>

• the first wellness DAO on Cardano, and potentially in the web3 space
• free-of-charge wellness support services for Adawell and Catalyst community members,
• a brand new DAO use case to start experimenting using Cardano DAO tools,
• crucial feedback for DAO tool developers,
• 124K ADA worth of DAO transaction fees,
• new DAOs established on Cardano DAO tools thanks to Adawell's DAO tool videos

The budget covers two items: Admin costs, and wellness initiatives.

<u>Admin costs</u> cover the day-to-day operations of running the DAO and delivering the proposal:

• organization and coordination of wellness initiatives in the DAO
• writing monthly reports
• making videos, reports on the use of DAO Tools
• driving the community to vote on wellness initiatives

<u>Wellness initiatives</u> are the main focus of the proposal. They will cover the costs of proposals made by community members and service providers. For example:

• hosting meditation or yoga sessions
• rewards for completing challenges like 21-day speed walk/sugar free diet
• preparing and hosting wellness workshops such as sleep workshops, book clubs
• payment for expert speakers on wellness topics

The budget for the wellness initiatives will be used sparingly, as is demanded and voted on by the community. If ADA/USD increases, or we use a smaller amount than the monthly budget proposed, we will extend the duration of the services and provide free-of-charge wellness services to our community for a longer time.