Please describe your proposed solution

The proposed solution is to organize the first 8K crypto race in Mexico City.

By highlighting Mexico for its large community of athletes we leverage the love for the sport in the country and attract runners from all over the world, making Cardano a center of attention globally.

This proposal aligns with Cardano's values of promoting a healthy lifestyle and its commitment to the environment.

By uniting hundreds of people in a unique sporting experience, it will open up opportunities for Cardano awareness and the integration of these participants organically into the ecosystem.

In order to participate in this race, each participant must create a cardano wallet and complete the onboarding process, which consists of video tutorials, introductory cardano videos and quizzes.

Once the race is finished, we will follow up with the people who wish to be part of the ecosystem, we will create diffusion channels, community groups and tools to facilitate this integration.

Please define the positive impact your project will have on the wider Cardano community

The success of the 8K crypto race in Mexico City will bring several key benefits to the Cardano community:

• Increased Awareness and Adoption: By organizing a high-profile event like the 8K crypto race, we will significantly increase awareness of Cardano within Mexico and globally. The integration of Cardano wallet creation as part of the race onboarding process will lead to a surge in wallet adoption.
• Community Growth: The event will attract not only athletes but also crypto enthusiasts, further expanding the Cardano community. This growth will strengthen the network effect of Cardano and foster a sense of belonging among participants.
• Positive Public Relations: Organizing an eco-friendly and health-promoting event aligns with Cardano's values, enhancing its reputation as a socially responsible blockchain platform.

To measure the impact of the project, we will employ both quantitative and qualitative metrics:

• Quantitative Metrics:
• Number of Participants: We will track the number of participants in the race.
• Wallet Creation: 500 new Cardano wallets created as part of the onboarding process.
• Social Media Engagement: Quantify the increase in social media mentions, likes, shares, and followers related to Cardano during and after the event.
• Media Coverage: Measure the amount and reach of media coverage both locally and globally.
• Qualitative Metrics:
• Participant Feedback: Gather feedback from participants regarding their experience with Cardano, their interest in blockchain technology, and their likelihood to continue engaging with Cardano.
• Community Sentiment: Monitor online forums, social media channels, and community groups to gauge sentiment towards Cardano post-event.
• Ecosystem Integration: Assess the number of participants who actively engage with Cardano ecosystem post-race.

<u>How will you share the outputs and opportunities that result from your project?</u>

A comprehensive report detailing the impact of the race, including quantitative data and participant testimonials, will be published in our website.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>Víctor Hernández</u>

I am from Tlaxcala, Mexico, and have been involved with Cardano for the past year.

I have worked on the Catalyst project as a reviewer in Fund 10 and more recently as a level 1 reviewer, fulfilling all my responsibilities in an objective manner.

I have helped organize Workshops on CIP-1694 at the Polytechnic University of Tlaxcala.

I was a representative of the Cardano Latam Community at the "Cardano Days" in Guadalajara, Mexico.

I have also collaborated in the organization of the CIP-1694 workshop in Mexico and the Pan-Latam workshop in Uruguay.

I am co-author of the Latin American regional conclusions document, which is available at this link: <https://github.com/latamcardano/CIP1694Workshops>

<u>Erick Valadez</u>

I am originally from the state of Tlaxcala, Mexico.

Graduated with a Law Degree from the Autonomous University of Tlaxcala (UATx), after graduating I worked for the Autonomous University of Tlaxcala in Administrative Secretary, Human Resources Division (2017-2019).

Founding member of the Instituto de Enseñanza e Investigación Nuevo Milenio, educational institution focused on professionalizing the economic sectors of Mexico, digitizing 7 careers, we have the support of one of the best universities in Tlaxcala, the Technological University of Tlaxcala (UTT), I have attended Blockchain web3 conferences and Hackathons of the Crypto Puebla community.

I am a member of the Cardano Mexico community I had the opportunity to host the Founder of the Cardano Europe Community.

Active athlete within the community of Corredores Mexico, I have run races of 5k, 8k and 12k in different states of the Mexican Republic also participated in the development of the logistics of athletic races.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Event Planning and Preparation

A:

• Event planning and preparation.

B:

• Identification and booking of a suitable location for the event in Mexico City.

• Design and launch of the official event website, including registration information, how to create your wallet and event details.

C:

• Permission to reserve the location of the event.
• Link to the official event website.

Milestone 2: Milestone 2: Event Promotion and Participant Recruitment

A:

• Event Promotion and Participant Recruitment.

B:

• Execution of a comprehensive marketing strategy including social media advertising.
• Implementation of a blockchain registration system for participants.

C:

• Video tutorial of the blockchain registration system.
• Examples of promotional material.

Milestone 3: Milestone 3: Execution of the ADAthlon Event

A:

• Execution of the ADAthlon Event.

B:

• Registration of at least 500 participants in the event.
• Issuance of non fungible tokens (NFT) to participants as registration in the Cardano blockchain.
• Capture of photos and videos of the event for later dissemination.

C:

• Photos and videos of the event.
• List of participants with their respective NFTs.
• Evidence of the issuance of NFTs in the Cardano blockchain.

Final Milestone: Final Milestone: Project Close-out Report and Video

A:

• Presentation of project close-out report and video.

B:

• Preparation of a comprehensive report documenting all aspects of the project, from planning to execution and results.
• Creation of a video summary of the event highlighting the most important moments and the impact generated.
• Publication of the report and video on the official event website and Cardano's social media channels.

C:

• Final project report in digital format.
• Video summary of the event.
• Publication links on the website.

Who is in the project team and what are their roles?

Victor Hernandez

Organizer

• Design and launch of the official event website, including registration information, how to create your wallet and event details.
• Implementation of a blockchain registration system for participants.

Erick Valadez

Organizer

• Identification and booking of a suitable venue for the event in Mexico City.
• Execution of a comprehensive marketing strategy including social media advertising.

Asdeporte

Event logistics

• Planning and execution of the ADAthlon event.

Please provide a cost breakdown of the proposed work and resources

REGISTRATION, TIMING AND RESULTS

• Online registration of all runners on our web site
• Data debugging and consolidation, distinction of categories and final list.
• Seguritos and pasting for distinction of categories and distances
• Delivery of numbers the day before the race
• Data capture, registration and clarification service on the day of the race.
• Double-sided panoramic clock at the start/finish line of the event
• Immediate delivery of results for press and awards ceremony
• Publication of results and 360º photography platform for photography of runners at the event
• Rental of 6 boards with tablecloth and 6 folding chairs for delivery of runner's kits.

Total: ₳4,666

SUPPLIES FOR THE EVENT

• Ecological cloth bag printed in one ink for the event.
• Zamac medal 6 centimeters in diameter, engraved on both sides,
• gold/silver finish with sublimated ribbon on one side for the event.
• Runner number on polypropylene design, FULL PRINT

Total: ₳5,157

STRUCTURE FOR THE EVENT

• Rental of Metal Arch of 5 meters long x 4 meters high without tarpaulins for the sporting event
• Rental of gable tent with counterweights of 9x3 meters for operational services for the event
• 6 boards with tablecloth and 6 folding chairs for operational services of the event (checkroom and recovery of the event)
• Rental of vertical popotillo fence 2 meters long x 1.20 meters high, without tarpaulins.
• Rental of awards back, 4 meters long x 3 meters wide, with a height of 1 meter, including tarps. with a height of 1 meter, includes 4x3 meters partition and podiums for the winners.
• Rental of wide range linear stereophonic audio equipment for the sound system for the sporting event
• Rental of fire extinguisher for operational services of the event 2 pieces
• Light generator plant, including fuel 1 service
• Transportation of materials and staff for the assembly, disassembly and hardware for the event.
• Printing and placement of tarpaulins on the design for the metal arch, screen, and fences for the sporting event.

Total: ₳ 7,429

STAFF FOR EVENT OPERATIONAL SERVICES

• Staff for athlete control at the start/finish line of the event 5 people
• Staff to direct the athletic route of the event (includes vests, caution tape, flags and cones) 10 people
• Staff for hydration on the athletic route of the race including hydration 3 people
• Staff for event checkroom 2 people
• Staff for runner recovery and medal stand 6 people
• Guide for the athletic route by bike 1 person
• Entertainer for the sporting event

Total: ₳3,078

MANAGEMENT AND PROCESSING OF PERMITS

• Payment of permits CDMX
• Elaboration of event project including (scouting, lay out, minute by minute, step by kilometer)

Total: ₳4,058

RECOVERY FOR THE EVENT

• Recovery kit includes drink and food for runners

Total: ₳3,715

EVENT BROADCASTING

• Billboard rental: ₳5,308
• Facebook ads: ₳1,804
• Radio or spotify ad: ₳ 1,528
• Media coverage: ₳ 8,554
• Website: ₳ 1,592

Total: ₳ 18,786

REWARDS

• Prizes for runners: ₳5,032
• Reward for participation: ₳8,000
• Creation of NFTs: ₳4,913
• Community manager and content creation (3 months): ₳5,095

Total: ₳23,040

• Project management: ₳15,000
• Contingency fund: ₳10,000
• Report project fee: ₳5,000

TOTAL: ₳99,929

*Note: The budget is based at price ADA: 0.40 usd

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

Location of the Event:

The cost of space rental reflects current market prices in Mexico City for events of this type. A suitable location was selected to ensure the safety and comfort of the participants.

Website Budget:

Website development costs are based on average rates for web designers and developers in the region. We opted for a professional and functional design that provides a good user experience.

Marketing and Advertising:

A significant budget was allocated for the promotion of the event, as it is crucial to attract a large number of participants and create awareness of Cardano beyond the crypto community. Rates are based on typical prices for social media advertising and marketing campaigns in Mexico.

Professionalism and Quality:

Costs reflect the choice of professionals and quality services that guarantee a successful execution of the event and the creation of a positive experience for the participants.