Transferring assets in blockchain is not as easy as it should be. Wallet addresses are huge and ugly, there is a lot of copy-pasting, and many people use the strategy to make a small transaction - just to be sure everything is ok - before transferring all the assets. In practice, this doubles the transaction fee that the sender has to pay.

To solve this problem, we proposed adatar.me, a funded proposal from Catalyst Fund 6 (back then called ‘Gravatar for ADA Wallets’). We have launched in mainnet in February 2022, and you can check a live demo during our presentation in Gimbalab’s playground here:

https://www.youtube.com/embed/_DiLlr_AxGkThe project is still ongoing, as we are improving the UX, developing the project’s visual identity and working on our API. If you’d like to support us, feel free to send a tip at <https://adatar.me/tip/adatar.me> (:

The current proposal’s objective is to increase the adoption of Adatar. So far, the team has been focused on the project’s development from the technical perspective. We are not growth/marketing specialists, and organic growth since the start of a project is slow and would take a long time to scale to a considerable size. Our goal is to onboard a specialist to help us, for a limited time, to increase our reach and to create a blueprint for the project’s growth.

Since there is no challenge out there focused mainly on the growth of already existing projects, we believe that the Miscellaneous challenge would be the best place to submit this proposal.

The main risk of this project is to have a hard time finding a growth/marketing specialist. The crypto space is growing fast and we feel that it’s not attracting enough talent in this area at the same speed. For that reason, we will probably hire someone part-time for the development of this proposal.

<u>Roadmap:</u>

August

• Selection process for a growth/marketing specialist and community manager (same role)

September 2022 to February 2023

• Growth, marketing and community management activities, to be defined by the onboarded specialist

Budget

• Project management: $1k/month for 7 months: $7k
• Growth, marketing and community management specialist (part time): $2k/month for 6 months: $12k
• Growth and marketing costs: $6k
• Total: $25k

This proposal is going to be executed by Loxe Inc.’s team. The full team can be seen at https://loxeinc.com. The leadership team responsible for this project is:

<u>Matthias Sieber</u>

• Professional Software Engineer for over 20 years
• Worked on Liqwid through MLabs internship
• Community-elected Moderator on Cardano Stack Exchange
• Plutus and Prism Pioneer
• Project Catalyst Community Advisor and Veteran Community Advisor
• Catalyst Circle v2 member representing the Cardano Foundation
• Cardano Ambassador
• Built successful marketplaces, startups, SMBs, and mission-driven teams
• Ex-Gimbalabs PPBL Team Member
• CEO Loxe Inc.

<u>Eli Selkin, L.C.S.W., M.S</u>

• Professional Software Engineer for over 10 years
• Plutus Pioneer
• Ex-Gimbalabs PPBL Team Member
• MS in Computer Science, specializing in Machine Learning
• ML architect
• CTO Loxe Inc.

<u>Victor Corcino</u>

• Energy Industry Engineer for 6 years
• Gimbalabs PPBL Team Member
• Member of the 1st Catalyst Circle as Community Advisors representative
• Catalyst Veteran Community Advisor and Proposal Mentor
• Co-creator of AIM Community Tools (CA/vCA Tools, Voter Tool)
• BSc Chemical Engineering and MSc Chemical Engineering and Software Development
• Specialization in Data Science, Artificial Intelligence and Machine Learning
• PhD candidate, researching the field of Machine Learning applied to Computational Fluid Dynamics
• COO Loxe Inc.

<u>Ganesh N</u>

• Professional Software Engineer for over 8 years
• Plutus and Prism Pioneer (1st cohort)
• Ex-Gimbalabs PPBL Team Member
• BTech in Electronics and Communication Engineering
• Has lead development of large scale applications
• Experience in the financial services industry

Internally, we will use the Agile methodology to manage and keep track of our progress on this project’s development.

Externally, for audit purposes, we will track the progress according to the delivery of the milestones presented in the roadmap included in the feasibility section of this proposal. This progress report will be done through the monthly meetings with the challenge team and coordinator meetings with the IOG team.

Success for this project looks like Adatar being well adopted in the community. We will track the success of this project with the following KPIs:

• Number of new users signed-up
• Number of new Adatars created

We expect the following numbers to be achieved, to consider this project a success:

• <u>After 1 month</u>: Successfully onboarded growth, marketing and community management specialist.
• <u>After 3 months</u>: Increase the total number of new users to at least 1000, and the total number of Adatars created to at least 2500.
• <u>After 6 months</u>: Increase the total number of new users to at least 2000, and the total number of Adatars created to at least 5000.

This proposal is an extension of a previously funded proposal: <https://cardano.ideascale.com/c/idea/367448>. At the time, the project was called ‘Gravatar for ADA Wallets’, but it was renamed to ‘adatar.me’.