<u>Intro:</u>
AdaQuest is a game project combining three different game phases into one whole Fantasy World Game Experience.
Our first game mode is called ARENA. This is also the first use case for our NFT hero cards. Take a deeper look at our Catalyst proposal here
Since ARENA is more about Player versus Player (PVP) we would like to include Quest & Stories to cover the bigger Player versus Environment (PVE) audience. This additional content will come with these features:
- Mobile WebApp addition to AdaQuest ARENA
- Quest & Stories covers the AdaQuest Lore where…
- …characters experience adventures within the World of Ada
- Single-player turn-based gameplay
- Areas also outside of dungeons (see quick concept Screen)
- Discover, loot (also NFTs), fight & level with your NFT hero in hand-drawn environments
REMINDER: This game mode<u> has nothing in common with our planned PHASE 2</u> dungeon crawler!
So Quest & Stories will offer a slower game mode and focus on journies, adventures, and lore. As already mentioned, this kind of single-player game experience is attracting everyone who likes the challenge to be alone on a Quest. We think that this is the logical addition <u>to cover this challenges problem statement:</u>
!Mass Adoption!
Adding more content is always a good way to generate revenue within the gaming business. Since Red Potion Studio is more focused on the mantra - GAME experience First - bringing this addition will satisfy all of our community members in the same way as making people curious who don´t like the ARENA mode.
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Main focuses - AdaQuest Development
> Game experience FIRST!
>
- Hand-drawn graphics
- Different game modes for different target groups & player styles
- Deep Lore related to the Cardano blockchain (names, places, people, etc.)
> Reaching for a wide gamer-centric user base
>
- Real free to play model without any paywall or pay2win
- Easy and user-friendly game-account/marketplace experience
- Involving the community into the development
- Fair prices and no power creep related NFTs
> Ensuring the development cycle
>
- Using our native on-chain token(QuestToken) for marketing and further funding
- Reaching out to DEX and SEED funding platforms related to Cardano (e.g. kick.io)
- Collaborate with other developers from the Cardano ecosystem
- Onboarding young talents through AdaQuest into the Crypto world
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Marketing
Once completed we will communicate this through our social media and game-related channels. We also will use our business network from the games & entertainment industry. Showing and promoting AdaQuest with different partners like IGN, Checkpointhub, GEE Magazin, and of course a lot of Influencers, Podcasters, YouTubers, and Cardano Partners like Playermint, Muesliswap, or Cardano SWARM!
Key Marketing Strategy: <u>Organic, steady, and healthy growth without useless pseudo Influencer and social media spend!</u>
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Our KPIs
Even if we are free and not at the "mercy" of a big publisher or investor, budget and time are always issues when it comes to creating games. As an independent developer, the biggest risk is that you will run out of money or dev power. Either someone will try to sell you a service he/she can´t deliver in time or someone create something you already paid for, but in the end, it is useless for your project :(
To mitigate this, we work only with people we already know and meet in RL or worked before with them. Sometimes we receive recommendations or test young talents before offering them a contract. Our working and project experience will ensure to keep track of the budget and put enough into our reserve to be prepared for turbulences and struggles, which sometimes you can´t avoid.
<u>That´s why we will track & measure this:</u>
- New user accounts after releasing a feature (after adding QUEST game mode)
- Budget spend vs. Revenue after the feature release
- Website Visits, Page Impressions & Views (also YT, Twitter, etc.)
- NFT Sales (after adding QUEST game mode)
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Target Groups
Primarily:
- Fantasy, RPG & pen & paper fans and nerds
- Hand-drawn art lovers
- Core PVE mobile gamers
Secondary:
- NFT & blockchain enthusiasts
- Casual mobile gamers
Tertiary:
- Mobile gamers
- Curiosity-seekers
Challenges
- Blockchain-related updates/upgrades that can influence our development
- Providing user suggested feature upgrades
- Doing testing and balancing right without time sinks
- Delivering the promised version in time and budget
Risks
- Generating technical debt through "bloat" feature sets
- Compensation of non-productive time
- Unforeseen technological obstacles
Our risk management includes the experience we have gathered within the last two decades in games development. We avoid already some of the risks by clearly communicating our steps and taking precautions NOW! That´s why we never will drop a version, because for the sake of releasing something. However, we use some of these tools to help us minimize the risk:
- Only one weekly team meeting (tasks are distributed to each division)
- Tracking & documentation with JIRA & Confluence
- Overall quick communication through Slack
- Learning & optimizing processes by reflecting everyone's working style