Please describe your proposed solution.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

As one of the first games projects at Project Catalyst, <u>we have acted as ambassadors</u> within the games industry since Fund5.

We've been developing AdaQuest ever since with the message –> make people have fun and make them stay!

Put more simply;

We onboard players and developers to Cardano!

> (see our latest cooperation with an IndieStudio: TRISTOPIA)

> FUND10 Gaming Proposal

But we want to achieve MORE f<u>or the Cardano ecosystem</u> and finally attract more users from the classic gaming community!

Therefore we need progress and Free2Play as mechanics in our mobile ARENA game.

Tournaments bring exactly these features. <u>It is quickly implemented and costs less than 75K ADA.</u>

With this integration, the added value is more than given for the Cardano ecosystem.

How do you intend to measure the success of your project?

The KPIs for this project are the standard in the mobile gaming industry.

We need the following indicators to measure our success:

• Overall registered users since Tournaments launch @ada-quest.com (ORU)
• Daily active F2P users (DfAU)
• Daily active users (DAU)
• Weekly tournament participants - overall (WTP-O)
• Weekly free tournament participants (WfTP)
• Weekly premium tournaments participants(WpTP)
• Monthly active users (MAU)
• Monthly paying users (MPU)

Additionally from now on, we will measure as well the developers, partners, and sponsors we bring to the Cardano Community. Which we never have done before!

Please describe your plans to share the outputs and results of your project?

Since our team is publicly known and doesn't hide behind any weird pictures ;) We will communicate news via Twitter, Instagram, LinkedIn or Facebook. We also like to be present at the Catalyst Town Halls and tell about the progress.

In addition, we plan to use YouTube and Twitch or Kick streams to inform the community about the progress of the project and the final result.

Of course, we will continue to attend various Indie Developer events to continue preaching the benefits of game development on Cardano!

Last but not least, we will use our Discord Server to spread the word about the development and interact with the community. Join us ALREADY today!

What is your capability to deliver your project with high levels of trust and accountability?

We continue to develop as best we can, even in these difficult times.

AdaQuest has already brought us to the attention of Cardano community leaders.

We are known to the Project Catalyst leadership team and regularly use the weekly Town Hall to share our progress.

So far, we have done a very good job of staying free of any major negative news.

Our mobile ARENA alpha and dungeon crawler prototype have shown that we are at least publishing <u>the projects we are developing and not just leaving them as concepts on paper!</u>

As you will see further in the proposal, all team members have made their LinkedIn profiles public. Red Potion Studios is a registered entity.

What are the main goals for the project and how will you validate if your approach is feasible?

<u>Our main goals for the project are definitely to increase the number of active AdaQuest users by more than 50%.</u>

We hope to achieve this with the daily and weekly challenges.

The tournament mechanics and especially the possibility for classic players without crypto knowledge to test AdaQuest should increase the number of users.

Ultimately, this will lead to higher revenue in the medium term, allowing us to increase our development budget <u>without having to rely on additional funding.</u>

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Since the UX/UI and Game Design for this mechanic are already done the most work has to be done by our coders

November 2023 - Milestone 1 - Two Sprints (2 weeks each)

• Sprint 1
• Integrating F2P Basic Player (Coding)
• Bugfixing (Coding)
• Polishing visuals & UI (Art+Coding)
• Module testing (Testing)
• Sprint 2
• Integrating Basic Items & Gadget Shop (Coding)
• Bugfixing (Coding)
• Polishing visuals, UI, and assets (Art+Coding)
• Module testing (Testing)

December 2023 - Milestone 2 - Two Sprints (2 weeks each)

• Sprint 1
• Implementing Tournament mode (Coding)
• Implementing Player Profile & Achievements (Coding)
• Polishing visuals, UI, and assets (Art+Coding)
• Sprint 2
• Final Testing (Testing)
• Conduct comprehensive testing of the mechanic, including all implemented features
• Fix any remaining bugs or issues.
• Final Bug Fixing (Coding)
• Final Polishing visuals, Ui, and assets if needed(Art)

Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1 - Basic Player & Items

Deliverables:

• Basic Player option inside the game is selectable
• Basic Items & Gadgets are available within the in-game shop
• Full Ingame shop functionality
• Visuals are polished
• No Crypto Wallet is needed to play!

<u>Outcome: New game Version without the need for NFTs - Onboarding new players</u>

Milestone 2 - Tournament mode & Player profile

Deliverables:

• Free Tournament mode selectable
• Premium Tournament mode selectable
• Player Performance Profile(stats) viewable
• Achievements, Badges, Title viewable
• All Visuals from both milestones are finalized
• All bugs are fixed
• Testing is finalized

<u>Outcome: New game Version with our first monetization (Premium Tournaments)</u>

Please provide a detailed budget breakdown of the proposed work and resources.

<u>Milestone 1 Budget Breakdown - 4 weeks</u>

1 Backend Coder part-time == 1750$

1 Frontend Coder full-time == 3000$

1 UI/UX Designer part-time == 1500$

2 Testers part-time == 1000$

<u>Milestone 1 Budget Breakdown - 4 weeks</u>

1 Backend Coder part-time == 1750$

1 Frontend Coder full-time == 3000$

1 UI/UX Designer part-time == 1500$

2 Testers part-time == 1000$

Additional testers will be early adopters & community members = free

<u>Additional: ADA prices include a 20% margin for volatility - this will be added on top </u>

OVERALL BUDGET incl. taxes + Ada volatility needed 20,706$ == 70,000 ADA (0,3$/ADA)

Who is in the project team and what are their roles?

<u>Strategic Advisor & Founder:</u> Marcin worked in marketing, sales, and project management for THQ, Ubisoft, CI Games, Daedalic Entertainment, and Rockstar. In the past 10 years, he has helped some start-ups in their initial phase, and he will also provide guidance for the Cardano gaming community, as well! (LinkedIn: <https://www.linkedin.com/in/marcin-kugla-a92b5964>)

<u>Art Direction:</u> Christian is our Illustrator and UX Designer with more than 15 years of professional work in digital art, gamification, interface- and app design in the industry. Starting as a big fan of the classic "point & click" adventures (e.g., Monkey Island, Beneath a Steel Sky, Day of the Tentacle) on DOS and hoarding tons of comic books, he turned his geek hobby into an ever-expanding full-time job! (LinkedIn: <https://www.linkedin.com/in/christian-hayungs-9ba22457>)

<u>Game Design & Balancing:</u> Alex worked as a creative director at Ubisoft's campus and as lead developer of Faith and Honor Barbarossa. He has considerable experience researching psychological and neurological sweet spots in game-based learning. With over 4 years of experience in game design, Alex is geared to bring the best gaming experience to AdaQuest!

(LinkedIn: <https://www.linkedin.com/in/alexander-cimpeanu-b9507a112>)

<u>Coding:</u>

Kevin Unger - Frontend - <https://www.linkedin.com/in/kevin-unger-6124b5b2/>

Simon Latusek - Backend - <https://www.linkedin.com/in/simon-latusek-094728143/>

How does the cost of the project represent value for money for the Cardano ecosystem?

The value to the Cardano ecosystem is actually settled with the question of mass adoption.

Because this is exactly what our game project delivers –> Increased attention in the classic web2 gaming community.

The fact that we make it as easy as possible for gamers to get in touch with blockchain can be added to that as well.

Finally, we are also ambassadors at various events, presenting the benefits of digital ownership with Cardano. All this together is cheaper and sometimes more effective than a multi-million marketing campaign :)