Marketing is key in terms of awareness and spread. In the past we have the pleasure to take part in different shows like this great Kaizen Crypto YouTube report!
<https://youtu.be/yvGs1y2rjkc>This kind of videos not only boost our NFT sales, but also brought us new followers on Twitter or Discord. Some will say you need a ton of budget to create a great marketing campaign. This is the easy way.
What I have learned in the last 15 years on the subject of marketing and –> here especially games marketing, that viral wins over budget.
Please don't get me wrong. Viral marketing without any budget is very tedious and slow (see AdaQuest :( ). This is also the reason why we explicitly put this proposal here.
<u>We would like to do the following with the budget:</u>
- Create at least two different teasers and a trailer to support the campaign in the long-term.
- Use of influencer channels via YouTube, Podcasts
- Special advertisement campaign on online portals such as Reddit and gaming blogs.
- Small PR campaign where we also wave the Cardano flag.
- Participation this summer at the devcom conference, Indiegame Festival and gamescom
PLUS the release of our mostly anticipated AdaQuest ARENA moblie mode should ensure to get the word spread around!
We think that this whole package will give AdaQuest a real important boost to be successful in the upcoming months.
We think that this campaign is the logical addition <u>to cover these challenge problem statement:</u>
!Mass Adoption!
Without a big game project like AdaQuest, it will be difficult and hard to bring Cardano closer to the masses. We understand this and try to make <u>it possible with our knowledge and experience.</u>
However, this will not be possible without the support of the community. That's why this marketing campaign is <u>aimed</u> precisely at that. We want to make AdaQuest better known outside the Cardano community. We want to do this within a reasonable economic framework. That is why we have chosen a very <u>conservative</u> budget request!
This marketing campaign and the strategy to add more content is always a good way to generate revenue and awareness within a project. Since Red Potion Studio is more focused on the mantra - GAME experience First - we see this the perfect mix to finally get the attention Cardano & AdaQuest need so badly.
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Main focuses - AdaQuest Development
> Game experience FIRST!
>
- Hand-drawn graphics
- Different game modes for different target groups & player styles
- Deep Lore related to the Cardano blockchain (names, places, people, etc.)
> Reaching for a wide gamer-centric user base
>
- Real free to play model without any paywall or pay2win
- Running a focused viral marketing campaign to reach outside of the Cardano community
- Easy and user-friendly game-account/marketplace experience
- Involving the community into the development
- Fair prices and no power creep related NFTs
> Ensuring the development cycle
>
- Using our native on-chain token(QuestToken) for marketing and further funding
- Reaching out to DEX and SEED funding platforms related to Cardano (e.g. kick.io)
- Collaborate with other developers from the Cardano ecosystem
- Onboarding young talents through AdaQuest into the Crypto world
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Marketing Deep Dive
Once completed we will communicate this through our social media and game-related channels. We also will use our business network from the games & entertainment industry. Showing and promoting AdaQuest with different partners like IGN, Checkpointhub, GEE Magazin, and of course a lot of Influencers, Podcasters, YouTubers, and Cardano Partners like Playermint, Muesliswap, or Cardano SWARM!
Key Marketing Strategy: <u>Organic, steady, and healthy growth without useless pseudo Influencer and social media spend!</u>
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Our KPIs
Even if we are free and not at the "mercy" of a big publisher or investor, budget and time are always issues when it comes to creating games. As an independent developer, the biggest risk is that you will run out of money or dev power. Either someone will try to sell you a service he/she can´t deliver in time or someone create something you already paid for, but in the end, it is useless for your project :(
To mitigate this, we work only with people we already know and meet in RL or worked before with them. Sometimes we receive recommendations or test young talents before offering them a contract. Our working and project experience will ensure to keep track of the budget and put enough into our reserve to be prepared for turbulences and struggles, which sometimes you can´t avoid.
<u>That´s why we will track & measure this:</u>
- New user accounts after running the campaign
- Budget spend vs. Revenue benchmarking
- Website Visits, Page Impressions & Views (also YT, Twitter, etc.)
- NFT Sales tracking
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SWOT Analysis - Target Groups
<u>Primarily:</u>
- Turn-based & strategic hack & slay lovers
- Fans of competitive games
- Core gamers
<u>Secondary:</u>
- NFT & blockchain enthusiasts
- Hand-drawn art lovers
- Casual gamers
<u>Tertiary:</u>
- PC gamers
- Curiosity-seekers
Challenges
- Finding the right channels to communicate with
- Generate high attention despite a low budget
- Showing the non-blockchain community the NFTs are a good thing
Risks
- Overspending
- Choosing the wrong communication channels
- Toxic NFT gaming environment
Our risk management includes the experience we have gathered within the last two decades in games marketing. We avoid already some of the risks by clearly communicating our steps and taking precautions NOW! That´s why we never will drop a version, because for the sake of releasing something. However, we use some of these tools to help us minimize the risk:
- Only one weekly team meeting (tasks are distributed to each division)
- Tracking & documentation with JIRA & Confluence
- Overall quick communication through Slack
- Learning & optimizing processes by reflecting everyone's working style