Please describe your proposed solution.

Today Pix in BRAZIL has 803 participating institutions and more than 140 million registered users.

The number of registered keys, including CNPJ, email, CPF, cell phone and random sequences, exceeds 550 million, since each person or company can register more than one option.

OPTION 1: SELL $ADA TO FIAT (BRL) AND RECEIVE IN BRAZILIAN BANK ACCOUNT

1. Connect your Cardano wallet (Flint, Nami or Eternl) and complete the KYC onboarding;
2. Enter the value of how many $ADAs you want to sell;
3. Enter the PIX (equivalent to the bank, branch and account of a user of the Brazilian national payment system);
4. Accept swap amount on $ADA quote and transaction fee;
5. In a few minutes receive the value of the $ADA to BRL swap in your bank account in Brazilian Reais.

OPTION 2: BUY $ADA WITH FIAT (BRL) BY PIX AND RECEIVE IN YOUR CARDANO WALLET

1. Connect your Cardano wallet (Flint, Nami or Eternl) or enter your ADA Address and complete the KYC onboarding;
2. Enter the value in R$ (Brazilian reais) of how much you want to buy equivalent in ADA;
3. Accept swap amount on ADA quote and transaction fee;
4. At your bank, send a PIX (eletronic bank trasfer) with the amount in R$ to the indicated QR Code;
5. In a few minutes, receive the value in ADA in your wallet for the purchase made with Fiat (R$ - Brazilian reais).

OPTION 3: WITHDRAWAL IN BRAZILIAN REAIS (BRL) BY SENDING $ADA FROM YOUR WALLET

There are more than 24,000+ ATMs in the "Banco 24Horas" network in Brazil and more than 135 million Brazilians use the network's ATMs.

1. At the ATM, select "to make a PIX Withdrawal";
2. With our application, read the QR code on the ATM screen and select how much you want to withdraw in BRL;
3. Then send the value in ADA to the indicated wallet address;
4. Wait a few moments and withdraw the R$ money at the ATM.

OPTION 4: WITHDRAW IN BRAZILIAN REAIS AT LOTTERIES / BANK CORRESPONDENTS

There are more than 15,000 "CAIXA" lotteries in Brazil

1. Inside the establishment, ask the cashier who wants "to make a PIX Withdrawal"
2. With our application, read the QR code on the cashier screen and select how much you want to withdraw in BRL;
3. Then send the value in ADA to the indicated wallet address;
4. Wait a few moments and withdraw the money in R$ from the cashier.

OPTION 5: PAY WITH $ADA AT ANY STORE/MERCHANT THAT HAS A CREDIT CARD MACHINE

1. Request the store to "pay with PIX".
2. With our application, read the QR code on the screen of the credit card machine;
3. Then send the value in $ADA (equivalent in BRL of your payment at the store) to the indicated wallet address;
4. Wait a few moments and the transaction will be approved at the credit card machine.

PIX STATISTICS IN BRAZIL

The financial volume of transactions per Pix reached BRL 10.9 trillion in 2022, more than double the amount recorded in 2021, in the order of BRL 5.2 trillion, according to statistical data provided by the Central Bank (BC).

PIX USERS

PIX TRANSACTIONS:

SOURCE: CENTRAL BANK OF BRAZIL

[https://www.bcb.gov.br/estabilidadefinanceira/estatisticaspix](<https://www.bcb.gov.br/estabilidadefinanceira/estatisticaspix >)

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

We believe that this proposal brings several benefits to the Cardano ecosystem, of which we can highlight:

1) Convert $ADA &lt;-> Fiat in a simple way

Transact $ADA to Fiat and Fiat to $ADA in a very simple way.

2) Integration to the PIX "Brazilian National Payment System"

Integration into the Brazilian national payment system (PIX), used by more than 140 million people daily.

3) Withdraw at thousands of ATMs "Banco 24 Horas"

Convert the $ADA and withdraw money in Fiat at thousands of ATMs in the "Banco 24h" network throughout the country.

4) Withdraw at thousands of Lottery cashier "CAIXA"

Convert the $ADA and withdraw the money in Fiat thousands of lottery cashier from the "CAIXA" network in +90% of Brazilian cities.

5) Integration with credid card machine "PIX with QR CODE"

Option to pay with $ADA at any merchant/store that has a credit card machine (POS) that accepts PIX with QR CODE.

How do you intend to measure the success of your project?

Success for this project can be defined:

• Real-time generated information for site users
• Number of transactions
• Total amount transacted on the platform
• Number of shares on specialized media sites and social networks
• Validation of feedback and platform improvements

Please describe your plans to share the outputs and results of your project?

We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.

• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of hits to the website: 80,000
• Number of registered users: 50,000
• Number of KYC registered: 38,000
• Number of Buy and Sell $ADA transaction on platform: 30,000
• Number of transactions on ATM machines: 12,000
• Number of Withdrawal on Lotteries: 5,000
• Number of payments with $ADA on Credit Card machine: 8,000

What is your capability to deliver your project with high levels of trust and accountability?

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

We have relationships with players in the payment method industry, KYC, banking as a service, payment initiators and payment gateways.

Otávio Lima has already implemented some projects in the financial area, including the implementation of a private label credit card operation that reached the mark of more than 100,000 credit cards issued in the first year of operation.

What are the main goals for the project and how will you validate if your approach is feasible?

We believe that ease of use and adoption of the tool will be one of our main objectives for the project and how we will validate its reach:

• Provide a way to buy $ADA in a very simple way, integrated with the PIX (from the financial payment system in Brazil), using the Fiat On-Ramp -> $ADA.

• We will also provide a simple way to sell $ADA and receive Fiat in your bank account through PIX, doing the $ADA Off-Ramp -> Fiat.

• Ease of withdrawing the sale of your $ADAs by Fiat through thousands of ATMs of the "Banco 24Horas" network.

• Possibility to withdraw the sale of your $ADAs in thousands of bank correspondents in Brazil.

• Use your $ADAs as a means of payment directly at credit card machines that accept payment through PIX with QR Code.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1

Cost: 30%

Month: 1,5 months

% Completion: 30%

M1 - Acceptance Criteria

(A) Delivery of the information architecture

(B) Definition of the Mind Map and sections of the site

(C) Creation of the platform wireframe

(D) Creation of news tracking on Cardano Feed

Milestone 2

Cost: 30%

Month: 1,5 months

% Completion: 60%

M2 - Acceptance Criteria

(A) UX/UI studies for the first website interface

(B) Definition of tech requirements

(C) Creation of news tracking on Cardano Feed

Milestone 3

Cost: 30%

Month: 2 months

% Completion: 90%

M3 - Acceptance Criteria

(A) Start of Front-end programming

(B) Start of Back-end integration

(C) News release about measure tracking proposal on Cardano Feed

(D) Integration with payment gateways and service providers

Milestone Final

Cost: 10%

Month: 1 month

% Completion: 10%

MFINAL - Acceptance Criteria

(A) Completed of Front-end and back-end integration

(B) Whitelist with Users for Platform MVP

(C) Form with Collecting of feedback on platform

(D) Link with News published on Cardano Feed

(E) Launch of the platform

Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1

M1 - Evidence of Milestone completion

(A) Document with Completed information architecture

(B) Image file with Completed Mind Map and sections

(C) Image file with Completed wireframe

(D) Link with News published on Cardano Feed

Milestone 2

M2 - Evidence of Milestone completion

(A) Images (PNG or Figma) with the first interface design

(B) Document with tech requirements

(C) Link with News published on Cardano Feed

Milestone 3

M3 - Evidence of Milestone completion

(A) Image or prints with front-end

(B) Image or prints with back-end

(C) Link with News published on Cardano Feed

(D) Print with payment gateway integration

Milestone Final

MFINAL - Evidence of Milestone completion

(A) Image or prints with front-end and back-end integration

(B) Form (Google) with invite members to test platform

(C) Form (Google) with Collecting Feedbacks

(D) Post and news with launch date platform on Cardano Feed

(E) URL link the platform Live

Please provide a detailed budget breakdown of the proposed work and resources.

Detailed budget breakdown:

Tech Stack:

• Developer Front-end = $2,800 x 6 months = $16,800
• Developer Back-end = $2,800 x 6 months = $16,800
• Senior Mobile Developer: $3,900 x 6 = $23,400
• Product Owner = $900 x 6 months = $5,400
• Scrum Master = $900 x 6 months = $5,400
• Designer UX/UI =$900 x 6 months = $5,400
• Amazon AWS Services Maintenance (1 year) = $1,600
• Add-ons, notifications and endpoints = $900
• Third party Code Audits = $4,000

SUBTOTAL: $79,600

Marketing and Sales:

• Social Media = $800 x 6 months = $4,800
• Marketing Assistant = $600 x 6 months = $3,600
• Comercial Executive = $1000 x 6 months = $6,000
• Sales Assistant = $800 x 6 months = $4,800
• Marketing Budget = $800 x 6 months = $4,800

SUBTOTAL: $24,000

Legal, Compliance and Advisors:

• Payments Advisor = $800 x 5 months = $4,000
• Lawyer and Compliance Specialist = $800 x 5 months = $4,000

SUBTOTAL: $8,000

TOTAL: $111,600 = ₳398,571

Who is in the project team and what are their roles?

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - <https://www.linkedin.com/in/felipebarcelospro/>

CTO at Cardano Feed

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Lucas Fernandes - <https://www.linkedin.com/in/lucas-fernandes-silva/>

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project is very affordable for what we will deliver in terms of adoption and utility by people who use the $ADA Cardano cryptocurrency in Brazil.

• We will be integrated into the National Payment System to send and receive PIX, which currently has more than 140 million registered users.

• More than 803 institutions participating in the PIX system in Brazil.

• We will use a lot of technology, integrations via API / Webservice to keep the investment in the project always as optimized as possible.

• We will be connected to over 24,000 ATMs for people to easily withdraw their $ADAs.

• We will offer you the possibility to withdraw your $ADAs in more than 15,000 "CAIXA" lotteries in Brazil.

• Integration with the payment method available within credit card machines, using the "PIX QR CODE" and making payments very easily.