Please describe your proposed solution.

We want journalists, media and influencers to care about our projects that are built on Cardano. These people often don’t have time to do the research. The world of blockchain is very vast and complex. Let’s make it easier for them. Let’s offer them a prepared, well-filmed interviews in a broadcasting quality for professional media.

I propose to create 3 in-depth interviews / short documentaries.

All of them will be in two versions: short 1 minute and long up to 10 minutes.

It will be ready to serve different purposes based on the needs of the media and influencers.

Please define the positive impact your project will have on the wider Cardano community.

This proposal is trying to reach beyond the gates of Cardano Community. To inform outsiders and newcomers about the benefits of the projects built around Cardano. Especially those with social and environmental impact.

This solution offers time and money savings for influencers and media. We’d save them ton of time, money and our projects still get a great exposure.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Proposer

Petr Smělík | documentary filmmaker

I've been working as a professional filmmaker for over 17 years. My work has been shown in television and cinema. Along the way these projects received several awards.

I have successfully delivered two proposals in F8:

1) Blockchain Class:

https://www.adafilms.art/blockchain-class

2) Chasing The Wada Dream documentary

<https://www.adafilms.art/wada>

This project received Best Film Award at Nucast Film Festival and was selected to be part of a huge Conference / Festival in Rwanda July, 2023. This event had 6000 attendees and over 100 000 viewers participating online.

I filmed at Cardano Summit 2022:

https://www.adafilms.art/project-catalyst-story

https://www.adafilms.art/c4c

https://www.adafilms.art/use-cases

I'm supporting various Cardano related projects:

https://www.adafilms.art/honeybees

You can check the list of my non-Cardano related documentaries here: https://www.vivatscreen.com/en

Twitter: https://twitter.com/petr_adafilms

What are the key milestones you need to achieve in order to complete your project successfully?

We plan to do 3 in-depth interviews / short documentaries.

Each interview is one milestone.

The work can be divided into monthly cycles:

Week 1: Pre-production

• Selecting a project that is ready for an interview
• Planning a meeting, contacting the team
• Scheduling filming, setting up a crew

Week 2: Production

1 or 2 days filming based on the nature and complexity of the project. Mostly 2 days.

• Day 1 - interview itself - usually at least with 2-3 members of the project's team
• Day 2 - filming extra shots with the team and without the team

Week 3: Postproduction

• One day of editing
• One day of sound postproduction, recording voiceover if necessary, final sound mix
• One day of color grading, adding simple visual effects if needed
• One day of final mastering

Week 4: Marketing & Distribution

• Revealing the main video online, sharing across our reachable channels
• Contacting online media platforms and TV broadcasters offering them this new content for use
• Running promotions on Youtube and Twitter for better reach and engagement. This is led by impact web3, Sustainable ADA and A Samsudin Brothers Projek
• Multimedia Articles for each interview - Sustainable Ada
• Promo posters and covers made by artists and graphic designers: 1 poster per project

NOTE:

In theory each month is the same on the timeline. The reality will be different, things will overlap or get delayed. We'll be informing the public about the changes openly.

In theory the whole project is manageable within 3 months. The reality of the passed projects taught me to add an extra time as things never go as planned. That's why I set the timeline to 6 months.

We consider these projects to be part of the first interviews:

FiveBinaries

Climate Neutral Cardano

Algaetoken

Satellite Oracle

Landano

ImpactScope

Socious

We met most of them at Cardano Summit 2022 where we had a chance of the first contact:

https://www.adafilms.art/c4c

This proposal aims to do the interviews in much greater depth. Consider the link above as a preview.

>As described above.

We plan to do 3 in-depth interviews / short documentaries.

Each interview is one milestone.

>As described above.

We plan to do 3 in-depth interviews.

Each interview is one milestone.

>-

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>As described above.

We plan to do 3 in-depth interviews.

Each interview is one milestone.

Who is in the project team and what are their roles?

Main producer: Vivatscreen - small studio registered in Czech Republic

Listed Producers of the series - Adafilms, Impact Web3, Sustainable ADA and A Samsudin Brothers Projek

Specifically:

Petr Smělík (producer, director)

https://twitter.com/petr_adafilms

https://www.vivatscreen.com/en

https://www.linkedin.com/in/petrsmelik/

He has a graphic designer and an account manager in his team.

Prokop Souček - director of photography

cameraman with over 20 years of experience, <https://www.imdb.com/name/nm2402498/>

Ivan Horák - sound designer

Experienced and extremely skilled sound designer, holds several awards for best sound design, https://www.imdb.com/name/nm1308711/?ref_=fn_al_nm_1

Razali Samsudin - Marketing and PR strategy

Editor | Lead Author | Subject Expert | Partnerships

<https://www.linkedin.com/in/razali-samsudin>

<https://twitter.com/Razlosophy>

Please provide a cost breakdown of the proposed work and resources.

For each milestone we'll need this:

<u>Week 1 Pre-production = </u>$460

Selecting a project that is ready for an interview, planning a meeting, contacting the team, scheduling filming.

23 hours of work. 1hr per $20 = $460.

<u>Week 2 Production = $5800</u>

2 days of filming based on the nature and complexity of the project.

Logistics and accommodation: $1800 (of course it depends on type of location, so this is the top number, in case of unused logistics money these will be used for production and postproduction or marketing)

Filming itself requires a cameraman, sound operator and director on set.

We will use two cameras for 2 days.

This whole crew with equipment costs $2000 per filming day, so it's $4000 for 2 days.

<u>Week 3 Postproduction = $2550</u>

• Two days of editing = $450x2 = $900
• One day of sound postproduction, recording voiceover if necessary, final sound mix = $500
• One day of color grading, adding simple visual effects if needed = $350
• One day of final mastering - $300
• One time reward for director - $500

<u>Week 4 - Marketing & distribution = $1440</u>

• Revealing the main video online, sharing across our reachable channels
• Running social media promotions on Youtube and Twitter for reach and engagement. This is led on multi platform by impact web3, Sustainable ADA and A Samsudin Brothers Projek - all of this has a budget of $830
• Multimedia Articles for each interview ($60 - Sustainable ada)
• Promo posters and covers made by artists and graphic designers: ($150 per poster)
• Contacting online media platforms and TV broadcasters offering them this new content for use / we'll use paid service here ($400)

Overall: $10250 per project

We want to do 3 projects which means $10250 x 3 = $30750

For the proposal we used the rate of 0,33 ada per USD = approx. 90 000 ada

How does the cost of the project represent value for money for the Cardano ecosystem?

Regarding the budget:

We mostly follow European standards, but compared to these we work for less. We are filming in a small crew of only 3-4 people, thus saving a lot of money.

These formats are usually produced by the teams of 5-7 people.

This is the supporting evidence of the current filming costs:

<https://www.freelancevideocollective.com/filmmaker-resources/production-crew-rates/>

Of course these are calculated for an average movie, so in our case it's obviously less.

But nevertheless film and TV work is in its core needs still the same.

As you can see we are offering a significant price reduction opposed to the standards.

Final words:

Good and proper media coverage is the key to success of any project. Cardano in general is no different. At the same time if we don’t step up ourselves, nobody will do that for us.

I strongly believe this proposal can bring a lot of good value and positive energy for Cardano ecosystem.