Please describe your proposed solution

Today Pix in BRAZIL has 803 participating institutions and more than 140 million registered users.

OPTION 1: PAY WITH $ADA AT ANY STORE/MERCHANT THAT HAS A CREDIT CARD MACHINE

1. Request the store to "pay with PIX".
2. With our application, read the QR code on the screen of the credit card machine;
3. Then send the value in $ADA (equivalent in BRL of your payment at the store) to the indicated wallet address;
4. Wait a few moments and the transaction will be approved at the credit card machine.

OPTION 2: WITHDRAWAL IN BANK ATMs BRAZILIAN REAIS (BRL) BY SENDING $ADA FROM YOUR WALLET

There are thousand bank ATMs in the network in Brazil and more than 135 million Brazilians use the network's ATMs.

1. At the ATM, select "to make a PIX Withdrawal";
2. With our application, read the QR code on the ATM screen and select how much you want to withdraw in BRL;
3. Then send the value in ADA to the indicated wallet address;
4. Wait a few moments and withdraw the R$ money at the ATM.

PIX STATISTICS IN BRAZIL

The financial volume of transactions per Pix reached BRL 10.9 trillion in 2022, more than double the amount recorded in 2021, in the order of BRL 5.2 trillion, according to statistical data provided by the Central Bank (BC).

PIX USERS

PIX TRANSACTIONS:

SOURCE: CENTRAL BANK OF BRAZIL

<https://www.bcb.gov.br/estabilidadefinanceira/estatisticaspix>

Success for this project can be defined:

• Real-time generated information for site users
• Number of transactions
• Total amount transacted on the platform
• Number of shares on specialized media sites and social networks
• Validation of feedback and platform improvements

We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal. We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs.

Please define the positive impact your project will have on the wider Cardano community

We believe that this proposal brings several benefits to the Cardano ecosystem, of which we can highlight:

Integration with credid card machine "PIX with QR CODE"

Option to pay with $ADA at any merchant/store that has a credit card machine (POS) that accepts PIX with QR CODE.

Withdraw at thousands of ATMs "Banco 24 Horas"

Convert the $ADA and withdraw money in Fiat at thousands of ATMs network throughout the country.

Integration to the PIX "Brazilian National Payment System"

Integration into the Brazilian national payment system (PIX), used by more than 140 million people daily.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have relationships with players in the payment method industry, KYC, banking as a service, payment initiators and payment gateways.

Otávio Lima has already implemented some projects in the financial area, including the implementation of a private label credit card operation that reached the mark of more than 100,000 credit cards issued in the first year of operation.

Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9) and 2 projects in development in Fund 11.

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

Our team has already organized several official Cardano events for the community, including:

• Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
• Cardano Summit São Paulo 2022 (November, 2022)
• Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
• LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)
• Member of INTERSECT MBO since July 2023
• DReps Brasil Workshop Governance in São Paulo (May, 2024)

We attended Cardano's global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1

Cost: 30%

Month: 1 month

% Completion: 30%

M1 - Acceptance Criteria

(A) Delivery of the information architecture

(B) Definition of the Mind Map and sections of the site

(C) Creation of the platform wireframe

(D) Creation of news tracking on Cardano Feed

Milestone 2: Milestone 2

Cost: 30%

Month: 2 months

% Completion: 60%

M2 - Acceptance Criteria

(A) UX/UI studies for the first website interface

(B) Definition of tech requirements

(C) Creation of news tracking on Cardano Feed

Milestone 3: Milestone 3

Cost: 25%

Month: 2 months

% Completion: 85%

M3 - Acceptance Criteria

(A) Start of Front-end programming

(B) Start of Back-end integration

(C) News release about measure tracking proposal on Cardano Feed

(D) Integration with payment gateways and service providers

Final Milestone: Milestone Final

Cost: 15%

Month: 1 month

% Completion: 100%

MFINAL - Acceptance Criteria

(A) Completed of Front-end and back-end integration

(B) Whitelist with Users for Platform MVP

(C) Form with Collecting of feedback on platform

(D) Link with News published on Cardano Feed

(E) Launch of the platform

Who is in the project team and what are their roles?

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder &amp; CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - <https://www.linkedin.com/in/felipebarcelospro/>

CTO at Cardano Feed

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Lucas Fernandes - <https://www.linkedin.com/in/lucas-fernandes-silva/>

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

Please provide a cost breakdown of the proposed work and resources

Detailed budget breakdown:

Tech Stack:

• Full Stack Developer Front-end and Back-end = $2,800 x 6 months = $16,800
• Product Owner = $900 x 6 months = $5,400
• Designer UX/UI =$900 x 6 months = $5,400

SUBTOTAL: $27,600

Marketing and Sales:

• Social Media = $800 x 6 months = $4,800
• Marketing Budget = $800 x 6 months = $3,950

SUBTOTAL: $8,850

Stack

Amazon AWS Services Maintenance (1 year) = $1,600

Add-ons, notifications and endpoints: $900

SUBTOTAL: $2,500

Legal, Compliance and Advisors:

• Payments Advisor = $800 x 5 months = $4,000
• Lawyer and Compliance Specialist = $800 x 5 months = $4,000

SUBTOTAL: $8,000

TOTAL: $46,950 x $0,47 ADA = ₳ 99,893

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project is very affordable for what we will deliver in terms of adoption and utility by people who use the $ADA Cardano cryptocurrency in Brazil.

• Integration with the payment method available within credit card machines, using the "PIX QR CODE" and making payments very easily.

• We will be connected to over 24,000 ATMs for people to easily withdraw their $ADAs.

• We will be integrated into the National Payment System to send and receive PIX, which currently has more than 140 million registered users.

• More than 803 institutions participating in the PIX system in Brazil.

• We will use a lot of technology, integrations via API / Webservice to keep the investment in the project always as optimized as possible.