Please describe your proposed solution.

Meet Bob, an aspiring developer with a big dream to create his own Dapp. However, Bob faces challenges. He lacks the funds to bring his product to market and doesn't know how to find information about the Catalyst Project or write a proposal. Thankfully, Bob discovers a lifesaver: Whiteboard's Catalyst Project video series on YouTube. In just 9 minutes, these videos provide Bob with the knowledge he needs to understand the Catalyst Project, its funding opportunities, and how to navigate the proposal process. Now, Bob can confidently pursue his dream and turn his Dapp idea into reality.

• Time Efficiency: Save valuable time by accessing our one-stop video series that summarizes all the crucial information about the Catalyst Project in less than 9 minutes.
• Comprehensive Insights: Gain a complete understanding of the Catalyst Project, including its requirements and how to participate in fundraising, without the need to search through multiple sources or social networks.
• Clear Proposal Process: Navigate the proposal process with confidence using our video series, which offers clear instructions and step-by-step guidance.
• Accessible Knowledge: Easily access condensed and simplified information about the Catalyst Project through our videos, allowing developers to learn at their own pace and convenience.
• Streamlined Fundraising: Develop and refine ideas effectively, armed with the knowledge from our videos, to streamline fundraising efforts and increase the chances of presenting compelling proposals.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

• Increased Developer Engagement: Whiteboard's videos attract more developers to the Cardano ecosystem by providing valuable insights and guidance on the Catalyst Project. This leads to a growing community of developers actively participating and contributing their skills to the ecosystem.

• Lower Barrier to Entry: The educational content in the videos helps lower the barrier to entry for developers interested in Cardano. By simplifying complex concepts and providing step-by-step guidance, Whiteboard enables developers to understand and engage with the Catalyst Project more easily.

• Accelerated Open-Source Development: The availability of comprehensive information through Whiteboard's videos encourages developers to build open-source projects on top of Cardano. This leads to a proliferation of innovative solutions, enhancements, and collaborations within the ecosystem.

• Strengthened Community Collaboration: The videos foster a sense of community and collaboration among developers and proposers within the Cardano ecosystem. By disseminating knowledge and showcasing successful projects, Whiteboard promotes an environment of cooperation and knowledge sharing.

• Enhanced Visibility: The presence of informative and accessible videos about the Catalyst Project increases the visibility of Cardano as a blockchain platform. This attracts more developers, investors, and stakeholders to explore the ecosystem, resulting in its growth and wider adoption.

How do you intend to measure the success of your project?

• Video Views: Views of Catalyst Project-themed videos will reflect the Catalyst Project's reach and reach to new audiences.
• Number of Comment Interactions: Track the quantity and quality of Whiteboard video comments, especially those related to Project Catalyst information. Engaged comments demonstrate that viewers are actively looking for insights or additional insights, indicating their level of interest in Catalyst Project
• Number of Developer Engagement: Track how many developers join the Whiteboard Cardano Discord server. This metric reflects the platform's ability to attract and engage developers interested in Project Catalyst.
• Number of Project and Idea Videos: Track the number of videos created by developers and proponents specifically related to Project Catalyst. This metric shows the impact of Whiteboard in inspiring and empowering individuals to share their projects and ideas within the Cardano ecosystem.

Please describe your plans to share the outputs and results of your project?

At Whiteboard, we strive to ensure transparency and provide our community with the means to monitor our monthly output. Here are the tools we utilize to share our progress and results:

• Miro board: Track the monthly production progress of Catalyst Projet videos. Optimize project planning and management for marketing projects.

• YouTube Channel: Track engagement metrics, viewer comments, and subscribers. Understand user and investor needs and trending topics for content strategies. Viewers can use video topics as material for personal research in the Cardano community.

• Discord: Interact with developers, analyze discussions, and identify topics about the Catalyst Project. Understand the interests and preferences of the developer community.

• Google Sheets: Compiles analytics on monthly Catalyst Project video topics, video interactions, social interactions, and popular topics Collect user behavior insights for effective marketing activities.

• Social Media: Track interactions and opinions on new topics, engage new people, and gain insight into different projects.

What is your capability to deliver your project with high levels of trust and accountability?

• Experienced Production Team: Our team has a wealth of experience in video production, ensuring the quality and professionalism of our content.

• Marketing Team: Our dedicated marketing team ensures effective promotion and outreach, maximizing the visibility and impact of our project.

• Mentored by Cardano Experts: With guidance from C2VN and VCoincheck, we deliver trustworthy content by thoroughly verifying information

• Lean Manufacturing Process: We follow a lean manufacturing process, optimizing efficiency and minimizing waste, to deliver our project in a timely and cost-effective manner.

• Systematic, Multi-Platform Publishing Plan: We have a well-structured and comprehensive publishing plan that covers multiple platforms, reaching a wider audience and maximizing engagement.

• Active Product: We already have an active presence on social media platforms and published video product, demonstrating our commitment and track record in delivering content and engaging with our audience.

What are the main goals for the project and how will you validate if your approach is feasible?

• Produce & Publish 24 videos (4 videos per month in 6 months)
• Produce & Publish 72 short videos (cut from pre-made video)
• Produce & Publish 72 short videos (Brand new video edit, not cut from pre-made video)
• Produce & Publish 24 short videos (Brand new video)
• Total Youtube View: 150.000 views
• Total Youtube Comment: 1.500 comments
• Total TikTok Likes: 80k likes

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Our roadmap spans over 6 months with 6 corresponding milestones.

Implementation plan in detail in 1 month

Roadmap with main group task/ task

Our roadmap spans over 6 months with monthly tasks as mentioned above. Please click on the attached link above to view the detailed roadmap and tasks for the 6-month period

RISK MANAGEMENT

Risk: Low traffic and engagement on videos

• Mitigation: Implement a comprehensive video promotion strategy, including social media advertising, collaborations with influencers, and optimized video titles, descriptions, and tags.
• Action: Develop a comprehensive video promotion strategy

Create visually appealing thumbnail images and compelling video titles.

Share videos on relevant social media platforms and engage with the community.

Collaborate with influencers or industry experts to reach a wider audience.

Utilize SEO best practices to optimize video descriptions, tags, and titles.

Risk: Decreased or stagnant traffic over time

• Mitigation: Continuously analyze viewer feedback and engagement metrics to identify areas for improvement and adjust content strategy accordingly.
• Action: Establish a consistent video publishing schedule

Create a content calendar and plan video releases in advance.

Set realistic deadlines and allocate sufficient time for video production.

Communicate the publishing schedule to your audience to manage expectations.

Risk: Poor search engine optimization (SEO) for videos

• Mitigation: Conduct keyword research and incorporate relevant keywords into video titles, descriptions, and tags to improve search visibility and increase organic traffic.
• Action: Prioritize search engine optimization (SEO) for videos

Conduct keyword research to identify relevant and high-traffic keywords.

Incorporate these keywords into video titles, descriptions, and tags.

Optimize video metadata to enhance the likelihood of your videos appearing in search results.

Risk: Copyright or content ownership disputes

• Mitigation: Ensure all video content is original or properly licensed and actively address any copyright infringement issues to avoid potential legal complications.
• Action: Stay updated on copyright and content ownership regulations

Use royalty-free or properly licensed media in your videos.

Regularly review and address any copyright infringement claims.

Educate yourself on fair use policies and ensure compliance with copyright laws.

Please describe the deliverables, outputs and intended outcomes of each milestone.

These are the deliverables, outputs, and intended outcomes of our first milestone. There will be further growth in numbers in the second and third milestones. Please click on the link to view the detailed items across the 6 milestones

MILESTONE 1 - FIRST MONTH

• Main Whiteboard video

Output

Produce & Publish 4 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Video short (cut from pre-made video)

Output

Produce & Publish 12 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Video short: (Brand new video edit, not cut from pre-made video)

Output

Produce & Publish 12 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Video short: Brand new video

Output

Produce & Publish 4 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Fanpage Content production

Output

Produce and Posting 30 daily post content on Facebook + Reddit

Deliverables

Fanpage traffic report

Content plan fanpage dashboard

• Twitter Fanpage content production

Output

Produce and Posting 30 daily post content on Twitter

Deliverables

Content plan Twitter

Twitter traffc report

• Discord Community content production

Output

Produce and Posting 60 daily post content in brand's Discord

Deliverables

Discord member join report

• Telegram content sharing video

Output

Produce 16 content post to introduce video

Sharing 200 communities including Cardano & others

Sharing 1000 direct mess for promoting video

Deliverables

Report sharing monthly

Please provide a detailed budget breakdown of the proposed work and resources.

This is the price I hire personnel and allocate for the corresponding tasks within each milestone in a month. It is much cheaper compared to the average rate on Fiverr. To view the detailed Acceptance Criteria/Deliverables corresponding to the amount, please click on this EST BOARD LINK as the file is too large to be uploaded here.

Who is in the project team and what are their roles?

About our team Currently, this is our old team that worked efficiency with the current effort because we already have the good workflow for this kind or production. But if we get fund for this proposal, we will recruit more people to adapt the new workload.

How does the cost of the project represent value for money for the Cardano ecosystem?

All costs will correspond to the majority of the required salaries and capital for execution. The video production and marketing activities fees have been significantly optimized compared to market prices. With the project's results, Cardano is guaranteed to reach a wider audience and bring significant educational benefits to users.