Please describe your proposed solution

1- REASON FOR SUBMITING THE PROPOSAL

5PC is one of the leading blockchain and crypto knowledge media channels in Vietnam. We have noticed that the proportion of new investors and developers interested in Cardano remains very low. The reasons include:

• Few media channels truly understand Cardano’s potential and long-term vision, and fail to recognize how Cardano differs from other mainstream blockchains. Additionally, Cardano is based on peer-reviewed academic research, making it challenging for the masses to quickly grasp.
• Audiences consume content from various platforms: younger people prefer TikTok and Reels, while adults are more accustomed to YouTube.
• THE MOST IMPORTANT REASON: The way Cardano-related content is presented in Vietnam is not visually appealing or engaging enough.

On the other hand:

• Rapid Technological Upgrades on Cardano: Cardano's technological advancements are progressing swiftly and powerfully, from foundational upgrades (Ouroboros Leios, Ouroboros Peras) to scaling methods (Mithril, Hydra), on-chain governance improvements (Plutus V3, SanchoNet, GovTool), and technologies enhancing interoperability (Partnerchain Framework, Midnight). Newcomers often lack the time and English proficiency to keep up with and fully understand these upgrades, missing out on Cardano's vision and potential.
• Attracting New Investors and Developers to Cardano: Newcomers are often drawn to airdrop projects, meme coins, or short-term trends, especially those backed by VCs, leading to short-term investment decisions. Additionally, ecosystems are fiercely competing to attract high-level developers. Cardano needs strong media presence to help the community recognize its potential through thorough scientific research, thereby attracting long-term investors and new developers to participate in ecosystem growth.

2- SPECIFIC SOLUTIONS

Our team will create a series of 24 high-quality, comprehensive educational topics about Cardano over 6 months, to be published extensively on 5PC's media channels. This means each topic will include:

• 1 YouTube video (10-20 minutes per video)
• 1 TikTok video (1-2 minutes per video)
• 1 Facebook Reels video (1-2 minutes per video)
• 2 Telegram posts (the 5PC Telegram Community and the 5PC Cardano Vietnam Telegram Community)

In other words, the series will consist of:

• 24 Youtube videos
• 24 Tik Tok videos
• 24 Facebook Reels video
• 48 Telegram posts

Focusing on:

• Core technologies of Cardano: the Ouroboros consensus mechanism, the EUTXO ledger model, the ADA staking model, wallets on Cardano
• Scalability technologies (Hydra, Mithril, Leios, Peras, etc.).
• Technologies enhancing interoperability (Partnerchain Framework, Substrate,…)
• The fourth-generation blockchain: Midnight
• Standards for the Blockchain Industry: Edinburgh Decentralisation Index
• The future potential of Cardano through videos by Charles Hoskinson
• On-chain governance improvements (Plutus V3, SanchoNet, GovTool)

3- UNIQUE ASPECTS OF THE SOLUTION

To ensure that the topics receive the attention of the Vietnamese investor community. The topics will be published on:

• The 5PC YouTube channel with 148,000 subscribers
• The 5PC Tiktok Channel with 388,200 followers
• The 5PC Facebook Reels with 9,200 followers
• The 5PC Telegram community channel with 54,000 subscribers
• The 5PC Cardano Vietnam Telegram community with 1200 subscribers

Through this series, Cardano can effectively attract and educate the Vietnamese community, reaching users of all ages across major media platforms. This enables new users to easily recognize Cardano's potential and superiority in the blockchain industry, gain essential knowledge, and stay updated with Cardano's rapid advancements.

• For investors: They can see the long-term potential of Cardano, equipped with solid information to base their investment journey on, instead of getting lost in blockchain projects heavily influenced by financial games from VCs.

• For developers: They can recognize Cardano's superiority in its development approach, the vast career growth potential, and the wide space for ecosystem expansion. With comprehensive tools supporting dApp development, Cardano can attract high-level developers to join its ecosystem.

Please define the positive impact your project will have on the wider Cardano community

1- THE POSITIVE IMPACT

For the community:

• This proposal will help the blockchain and crypto community in Vietnam gain a clearer understanding of the technology, vision, and potential of Cardano, contribute to enhancing the Vietnamese community’s understanding of third-generation blockchain, with Cardano as a prime representative.
• The videos will be meticulously crafted with high-quality visuals and simple, easy-to-understand content, ensuring viewers can easily grasp the information. The topics will be discussed and contributed to by community members, thereby spreading blockchain knowledge to more people. From there, they will realize the benefits that blockchain in general, and Cardano in particular, can bring, including why blockchain exists and thrives, and what defines a truly good blockchain capable of driving significant change for humanity.
• Additionally, it will contribute to promoting the application of blockchain in real life.

For the ecosystem: The series will help attract more users, investors and developers from Vietnam to invest, contribute, and build products on the Cardano platform. It aims to establish a strong connection between a solid blockchain project like Cardano and long-term visionary investors, as well as skilled developers.

2- MEASURING

The series will consist of:

• 24 Youtube videos
• 24 Tik Tok videos
• 24 Facebook Reels video
• 48 Telegram posts

To measure the impact of our project, we have outlined five criteria:

• Total views of 24 YouTube video is 192,000 views. Average 8000 views per video.
• Total views of 24 TikTok video is 720,000 views. Average 30,000 views per video
• Total views of 24 Facebook Reels video is 36,000 views. Average 1500 views per video.
• Total views of 48 Telegram post is 249,600 views.

3- SHARING OUTPUTS

The community can verify these metrics through the content published on:

• The 5PC Youtube Channel
• The 5PC Tiktok Channel
• The 5PC Facebook Reels
• The 5PC Telegram community
• The 5PC Cardano Vietnam Telegram community

and summarized information source:

• Tracking Sheet
• Proof of Achievement on the Catalyst platform (in case the proposal is funded).

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are capable of providing the "Why Cardano? - a multi-channel educational series on Cardano for the Vietnamese community " project with a high level of of trust and accountability based on the following factors:

1- Why we can successfully implement this project

<u>Project Catalyst Experience</u>

We successfully completed the "Why Cardano?" series with 8 TikTok videos through a funded proposal in Fund 11, attracting massive attention. The results achieved 322,000 organic views, exceeding the target by 15%. Many viewers expressed their desire for 5PC to continue the series. Additionally, 5PC is currently implementing another funded proposal in Fund 12.

5PC has participated in the last 3 Funds and secured funding for at least 1 proposal in the last 2 Funds. We are extremely confident in our ability to deliver the project with the highest quality and accountability in budget management.

Investors and developers in Vietnam have shown a genuine interest in Cardano's technological advancements when presented in a simple, easy-to-understand manner with clear visual illustrations. Therefore, 5PC is participating in this Fund 13 proposal with the aim of launching phase 2, along with an expanded audience reach through multi-channel media, including YouTube, TikTok, Facebook Reels, and Telegram.

<u>Experience in the Content Creation</u>

All of 5PC’s media channels always maintain top-tier engagement levels in Vietnam

5PC has already produced over 1,000 YouTube videos in 3 years, attracting over 1,000,000 views in the last 90 days, and 5PC’s media channels currently is the largest blockchain information and knowledge channel in Vietnam.

To achieve these numbers, 5PC has crafted visually appealing content with a professional presentation, designed specifically to resonate with the Vietnamese community. We believe we can leverage this strength to effectively communicate and promote Cardano to the Vietnamese audience.

Our team produced the first 4 videos about Cardano, and the community's response has been very positive. The first video kicks off the series with the theme "Great Opportunities with the Blockchain Wave" while the second video promotes Catalyst Fund 10.

In addition, the engagement statistics on other platforms such as TikTok, Facebook Reels, and Telegram have also been outstanding

The 5PC Facebook Fanpage reach over 223,000 views in last 28 days

The 5PC Tiktok Channel reach over 3,700,000 views in last 28 days

The 5PC Telegram community has an average of 6,300 views per post

The 5PC Cardano Vietnam Telegram community has an average of 229 views per post

2 - How to validate the feasibility of our approach:

Using a Sheet to track the monthly progress is an effective method. Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file will be professionally designed for easy readability, including the following sections:

• Content of the topics that have been created and published.
• View counts for each topic across different platforms.
• Comparison of results with committed KPIs.

Regular Updates: The file will be updated monthly to ensure all information is accurate and up-to-date. This helps the community maintain a clear and comprehensive view of the proposal’s progress.

Transparency and Public Access: The file will be publicly shared on community platforms and the Project Catalyst tracking page. This allows everyone to follow and assess the project's progress. Additionally, all data will be sourced from media platforms for verification and validation.

Community Feedback: We will gather feedback from the community. This interaction not only enhances trust but also provides valuable insights to further improve the project.

3 - Below are the steps to create a topic as described:

T is the date we can make the video public

Step 1: Content Creation

• Time: Day T-7
• The Content Leader will gather and compile relevant information and knowledge on the topic to complete the website article. This will be done within 3 days.

Step 2: Script Development

• Time: Day T-4
• The Content Leader collaborates with the Scriptwriting Leader to develop and refine the detailed scripts for the YouTube and TikTok videos based on the website article. This will be completed in 2 days.

Step 3: Video Shooting

• Time: Day T-2
• Once the detailed scripts are ready, 2 KOLs will shoot the videos (YouTube + TikTok) in the studio within 1 day. The videos must ensure high quality and deliver a positive energy to attract viewers.

Step 4: Video Editing

• Time: Day T-1
• After the raw videos from the studio are ready, 2 video editors will need 1 day to process and finalize the final videos.

Step 5: Upload and Share on Social Media Platforms

• Time: Day T
• The videos will be uploaded to 5PC’s YouTube and TikTok channels and shared with the 2 Telegram communities mentioned.

Step 6: Community Engagement

• Time: Day T+
• 5PC will continuously monitor and respond to questions and concerns from the community. The goal is to help the community better understand and contribute to the development of the Cardano ecosystem.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: The first milestone is set for after the first 2 months of initiating the project, anticipated to be in February 2024.

1- Milestone Output:

• Completion of 6 YouTube videos, 6 TikTok videos, and 6 Reels videos corresponding to 6 topics in the "Why Cardano?" series.
• Communicate all the above videos to the 2 community Telegram channels: 5PC Community and 5PC Cardano Vietnam, totaling 12 Telegram posts.

2- Acceptance Criteria:

• Total views of 6 YouTube video is 12,000 views
• Total views of 6 TikTok video is 35,000 views
• Total views of 6 Facebook Reels video is 3000 views
• Total views of 12 Telegram post is 18,000 views

3- Budget: The proposed cost for the first milestone, requiring completion of the first 6 topics, is 3100 x 6 = 18,600 ADA (25% of the total budget).

Milestone 2: The second milestone is set for after 4 months implementing the project, anticipated to be in April 2024.

1- Milestone Output:

• Completion of 6 YouTube videos, 6 TikTok videos, and 6 Reels videos corresponding to 6 topics in the "Why Cardano?" series.
• Communicate all the above videos to the 2 community Telegram channels: 5PC Community and 5PC Cardano Vietnam, totaling 12 Telegram posts.

2- Acceptance Criteria:

• Total views of 12 YouTube video is 96,000 views
• Total views of 12 TikTok video is 360,000 views
• Total views of 12 Facebook Reels video is 9,000 views
• Total views of 24 Telegram post is 100,000 views

3- Budget: The proposed cost for the first milestone, requiring completion of the next 6 topics, is 3100 x 6 = 18,600 ADA (25% of the total budget).

Final Milestone: The Final milestone is set for after 6 months of implementing the project, anticipated to be in June 2025.

1- Milestone Output:

• Completion of 12 YouTube videos, 12 TikTok videos, and 12 Reels videos corresponding to 6 topics in the "Why Cardano?" series.
• Communicate all the above videos to the 2 community Telegram channels: 5PC Community and 5PC Cardano Vietnam, totaling 24 Telegram posts.

2- Acceptance Criteria:

• Total views of 24 YouTube video is 192,000 views.
• Total views of 24 TikTok video is 720,000 views.
• Total views of 24 Facebook Reels video is 36,000 views
• Total views of 48 Telegram post is 249,600 views

3- Budget: The proposed cost for the first milestone, requiring completion of the last 12 topics, is 3100 x 12 = 37,200 ADA (50% of the total budget).

Who is in the project team and what are their roles?

1- Hoang Van Minh (X - Facebook )

• CEO of 5PC
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Has 5 years of experience in investment and content creation.

Mission:

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Ho Minh Trieu ( X - Telegram)

• Blockchain/Crypto Researcher at 5PC
• Passion for studying blockchain and crypto since 2020
• Bachelor's degree in Industrial Engineering in Bach Khoa University - Vietnam National University Ho Chi Minh City
• Cardano Blockchain Certified Associate (CBCA) (Certificate ID: 6495882936398daa3209b8be)
• Cardano Haskell Developer Course - Emurgo Academy
• Blockchain Essentials Professional Certificate - IBM

Mission:

• Content Leader
• Plan the topics to be covered.
• Gather and combine information and knowledge about the video's topic.
• Work together with the Scriptwriting leader to create a detailed script.
• Keep updating information and knowledge about Cardano for content materials, adjusting the plan as needed.

3- Nguyen Thu Trang (X - Telegram )

• Content Creator Manager at 5PC
• 4 years of experience in the field of content creation and investment

Mission:

• Scriptwriting leader
• Collaborating with the Content leader to finalize the detailed script

4- Nguyen Thi Kieu Oanh (Facebook - Telegram )

• KOL at 5PC
• 3 years of experience in the field of content creation and investment
• Influencers are loved on the 5PC YouTube channel

Mission :

• KOL for YouTube videos

5- Nguyen Tuan Anh (Facebook - Telegram )

• Cinematographer and Editor at 5 Minutes Crypto
• 3 years working in the field of video editing

Mission :

• Youtube videos recording and editing

6- Nguyen Tien Hoang (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5PC
• 4 years of experience in videography and content creation.

Mission:

• KOL for TikTok and Reels videos

7- Dao Nu Huyen Ngan (Telegram)

• 3 years of experience as TikTok viral content creator at 5PC

Mission:

• TikTok and Reels videos editing.

Please provide a cost breakdown of the proposed work and resources

Here's the breakdown of this proposal's costs:

• Content Production: 2 individuals x 24 topics x 40 hours (5 days)/topic x 15 ADA/hour = 28,800 ADA
• KOL (Key Opinion Leader): 2 individuals x 24 topics x 8 hours/topic x 20 ADA/hour = 7,680 ADA
• Video Shooting: 2 individuals x 24 topics x 8 hours/topic x 15 ADA/hour = 5,760 ADA
• Video Editing: 2 individual x 24 topics x 8 hours/topic x 15 ADA/hour = 5,760 ADA
• Project Management and Reporting back to the community: 200 ADA/topic x 24 topics = 4,800 ADA
• Marketing and support community: 200 ADA/topic x 24 topics = 4,800 ADA
• Studio Rental and Equipment: 700 ADA/topic x 24 topics = 16,800 ADA

The total cost for this proposal is 74,400 ADA. The average cost per topic is 3,100 ADA.

Therefore, the proposed costs for each milestone are as follows:

• The proposed cost for the first milestone, which requires completing the first 6 topics, is 3100 x 6 = 18,600 ADA. (25% total budget)
• The proposed cost for the second milestone, which requires completing the next 6 topics, is 3100 x 6 = 18,600 ADA. (25% total budget)
• The proposed cost for the final milestone, which requires completing the last 12 topics, is 3100 x 12 = 37,200 ADA (50% total budget)

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

This proposal will bring significant value to the blockchain community in Vietnam, particularly the Cardano Vietnam community. With the knowledge provided by this series, the Cardano Vietnam community will gain new members contributing to the ecosystem, attract new investors, and encourage developers to choose Cardano for their projects. These are long-term values with high scalability.

1- Optimized Costs:

The proposed budget has been optimized for each role. As this is a creative project requiring higher video quality than standard marketing campaigns, the individuals involved must be carefully selected based on specific criteria:

• A minimum of 3 years of experience in their respective roles.
• Knowledge of the blockchain field and the Cardano ecosystem.
• Labor costs ranging from $6 to $8 per hour are reasonable, matching the creative labor market in Vietnam.

The use of a professional studio and specialized filming equipment is essential to produce high-quality content that attracts viewers. All these costs have been optimized to reasonable levels suitable for the Vietnamese market.

2- Salary Benchmarking:

We have benchmarked salaries for experienced content creators in Vietnam. Earnings range from 20 to 25 million VND, approximately $1,250 for 160 working hours, equating to around $7.8 per hour, which serves as the basis for the figures we provided.

3- Responsible and Optimized Budget Use:

• 5PC has extensive experience in blockchain and crypto content creation in Vietnam, and the team is confident in its ability to manage and utilize the budget responsibly and efficiently, with comprehensive accountability.
• The 5PC team members are also ADA holders, and all members understand and believe that using the budget economically and responsibly aligns with protecting their own investment interests.

4- Comparison with Similar Projects:

5PC has conducted research and compared similar projects funded in previous Funds, particularly those in the Vietnamese community, to ensure that the group's costs are competitive and align with Project Catalyst standards while delivering superior performance based on the team's experience in content creation.