Please describe your proposed solution

1- REASON FOR SUBMITING THE PROPOSAL

Many investors and developers in Vietnam question whether Cardano can really achieve significant progress compared to other blockchains.

The volume of technology documents is so large that the community does not have time to learn them all. We are being flooded with a lot of information about layer1 blockchains, both old and new. Therefore, the need to have complete information so that the community can understand Cardano's advances in comparison with other blockchains is extremely necessary.

For example, some blockchains are very fast and have very cheap fees, but they are constantly congested and have poor security.

2- SPECIFIC SOLUTIONS

We will compare Cardano with other Layer 1s based on the following criteria:

• Decentralization
• Security
• Scalability

Carrying out a series of comparisons is very necessary so that the community can clearly understand that Cardano has been making clear technological advances with other ecosystems, thereby believing in love and being determined to build Cardano blockchain stronger.

3- UNIQUE ASPECTS OF THE SOLUTION

We will work on 12 topic streams comparing other layer 1 blockchains with Cardano according to the above 3 criteria, based on public and transparent data. For example, compare Cardano vs Bitcoin, Cardano vs Ethereum, Cardano vs Solana… Each topic will be deployed with 1 YouTube video, 1 Tiktok video, 2 Telegram post.

Proposals will include:

• 12 Youtube videos (8-13 minutes each) posted on 5PC YouTube channel 148,000 subscribers
• 12 Tik Tok videos (1-2 minutes each) posted on 5PC TikTok channel 388,200 followers.
• 12 Telegram posts posted on 5PC Telegram channel with 54,000 followers
• 12 Telegram posts posted on 5PC Cardano Telegram channel with 1100 followers

Please define the positive impact your project will have on the wider Cardano community

1- THE POSITIVE IMPACT

For the community:

• This proposal will help the blockchain and crypto community in Vietnam gain a clearer understanding of the technology, vision, and potential of Cardano, contribute to enhancing the Vietnamese community’s understanding of third-generation blockchain, with Cardano as a prime representative.
• The videos will be meticulously crafted with high-quality visuals and simple, easy-to-understand content, ensuring viewers can easily grasp the information. The topics will be discussed and contributed to by community members, thereby spreading blockchain knowledge to more people. From there, they will realize the benefits that blockchain in general, and Cardano in particular, can bring, including why blockchain exists and thrives, and what defines a truly good blockchain capable of driving significant change for humanity.

For the ecosystem: The series will help attract more users, investors and developers from Vietnam to invest, contribute, and build products on the Cardano platform. It aims to establish a strong connection between a solid blockchain project like Cardano and long-term visionary investors, as well as skilled developers.

2- MEASURING

We are confident that with our team of researchers, we will provide the most specific and accurate comparisons. This series will certainly attract a lot of interest. To measure the impact of this proposal we propose the following criteria:

We will produce 12 topics comparing Cardano to 12 other layer 1 blockchains. Each topic will be produced into 1 TikTok video, 1 YouTube video and 1 Telegram post. We are confident that we will obtain the following results :

• Series 12 YouTube videos will attract at least 96,000 views on YouTube (each video averages 8000 views)
• Series of 12 TikTok videos will attract at least 360,000 views on TiKTok (each video averages 30,000 views)
• Series of 12 Telegram posts will attract at least 60,000 views on 5PC Telegram (each post averages 5000 views)
• Series of 12 Telegram posts will attract at least 2,400 views on 5PC Cardano Telegram (each post averages 200 views)

3- SHARING OUTPUTS

The community can verify these metrics through the content published on:

• The 5PC Youtube Channel
• The 5PC Tiktok Channel
• The 5PC Telegram community
• The 5PC Cardano Vietnam Telegram community

We will compile specific statistics on the tracking file and the community can check the data directly on the video. All are open and transparent.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1 - Why we can successfully implement this project

<u>Project Catalyst Experience</u>

We successfully completed the "Why Cardano?" series with 8 TikTok videos through a funded proposal in Fund 11, attracting massive attention. The results achieved 322,000 organic views, exceeding the target by 15%. Many viewers expressed their desire for 5PC to continue the series. Additionally, 5PC is currently implementing another funded proposal in Fund 12.

5PC has participated in the last 3 Funds and secured funding for at least 1 proposal in the last 2 Funds. We are extremely confident in our ability to deliver the project with the highest quality and accountability in budget management.

We have built the number 1 blockchain and crypto community in Vietnam with content that is simply explained and easy to understand.

<u>Experience in the Content Creation</u>

We have a talented team of researchers with more than 10 members, not only learning about Cardano but also analyzing and researching other layer 1 blockchains. Thereby, we will collect enough data to make comparisons with public and transparent data.

We are experts in research and content development. 5 Minutes Crypto owns the top 1 research and communication channels in Vietnam. Specifically as follows:

Our YouTube channel reached 365,000 views in the last 28 days

Videos about the Cardano ecosystem have reached from 8,000 to 22,000 views. A truly impressive number for blockchain channels in Vietnam.

Our TikTok channel reached 1.6 million views in the last 28 days, videos on TikTok channel average from 20,000 - 40,000 views.

Our Telegram channel has 54,400 members, posts reach 5000 - 7000 views.

2 - How to validate the feasibility of my approach

Using a file to track the monthly progress is an effective method.Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file will be professionally designed for easy readability, including the following sections:

• Content of the topics that have been created and published.
• View counts for each topic across different platforms.
• Comparison of results with committed KPIs.

Regular Updates: The file will be updated monthly to ensure all information is accurate and up-to-date. This helps the community maintain a clear and comprehensive view of the proposal’s progress.

Transparency and Public Access: The file will be publicly shared on community platforms and the Project Catalyst tracking page. This allows everyone to follow and assess the project's progress. Additionally, all data will be sourced from media platforms for verification and validation.

Community Feedback: We will gather feedback from the community. This interaction not only enhances trust but also provides valuable insights to further improve the project.

3- Below are the steps to create a topic as described:

T is the date we can make the video public

Step 1: Content Creation

- Time: Day T-7

- The Content Leader will gather and compile relevant information and knowledge on the topic to complete the website article. This will be done within 4 days.

Step 2: Script Development

- Time: Day T-3

- The Content Leader collaborates with the Scriptwriting Leader to develop and refine the detailed scripts for the YouTube and TikTok videos based on the website article. This will be completed in 2 days.

Step 3: Video Shooting

- Time: Day T-1

- Once the detailed scripts are ready, 2 KOLs will shoot the videos (YouTube + TikTok) in the studio within 1 day. The videos must ensure high quality and deliver a positive energy to attract viewers.

Step 4: Video Editing

- Time: Day T

- After the raw videos from the studio are ready, 2 video editors will to process and finalize the final videos.

Step 5: Upload and Share on Social Media Platforms

- Time: Day T

- The videos will be uploaded to 5PC’s YouTube, TikTok. Telegram channels

Step 6: Community Engagement

- Time: Day T+

- 5PC will continuously monitor and respond to questions and concerns from the community. The goal is to help the community better understand and contribute to the development of the Cardano ecosystem.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: The first milestone is set for after the first 1 months of initiating the project, anticipated to be in January 2025.

1- Milestone outputs:

• Complete 3 YouTube videos + 3 TikTok video + 6 Telegram post

2- Acceptance Criteria:

• The series with 3 Youtube videos will achieve a minimum of 4500 views.
• The series with 3 TikTok videos will receive a minimum of 20,000 views
• The series with 6 Telegram post will receive a minimum of 4500 views

3- Budget: The proposed cost for the first milestone is 3988 x 3 = 11,964 ADA (25% total budget)

Milestone 2: The second milestone is set for after 2 months implementing the project, anticipated to be in February 2025.

1- Milestone outputs:

• Complete 3 YouTube videos + 3 TikTok videos + 6 Telegram post

2- Acceptance Criteria:

• The series with total 6 Youtube videos will achieve a minimum of 35,000 views.
• The series with total 6 TikTok videos will receive a minimum of 150,000 views
• The series with total 12 Telegram post will receive a minimum of 20,000 views

3- Budget: The proposed cost for the second milestone is 3988 x 3 = 11,964 ADA (25% total budget)

Final Milestone: The final milestone is set for after 3 months implementing the project, anticipated to be in March 2025.

1- Milestone outputs:

• Complete 6 YouTube videos + 6 TikTok video + 12 Telegram post

2- Acceptance Criteria:

• The series with total 12 Youtube videos will achieve a minimum of 96,000 views.
• The series with total 12 TikTok videos will receive a minimum of 360,000 views
• The series with total 24 Telegram post will receive a minimum of 62,400 views

3- Budget: The proposed cost for final milestone is 3988 x 6 = 23,928 ADA (50% total budget)

Who is in the project team and what are their roles?

1- Hoang Van Minh (X - Facebook)

• CEO of 5PC
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Manages a community of 54,000 investors.
• Has 5 years of experience in investment and content creation.

Mission:

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Ho Minh Trieu ( X - Telegram)

• Blockchain/Crypto Researcher at 5PC
• Passion for studying blockchain and crypto since 2020
• Bachelor's degree in Industrial Engineering in Bach Khoa University - Vietnam National University Ho Chi Minh City
• Cardano Blockchain Certified Associate (CBCA) (Certificate ID: 6495882936398daa3209b8be)
• Cardano Haskell Developer Course - Emurgo Academy
• Blockchain Essentials Professional Certificate - IBM

Mission:

• Content leader
• Plan the topics to be covered.
• Gather and combine information and knowledge about the video's topic.
• Work together with the Scriptwriting leader to create a detailed script.
• Keep updating information and knowledge about Cardano for content materials, adjusting the plan as needed.

3- Nguyen Thu Trang (X - Telegram )

• Content Creator Manager at 5PC
• 4 years of experience in the field of content creation and investment

Mission:

• Scriptwriting leader
• Collaborating with the Content leader to finalize the detailed script

4- Nguyen Thi Kieu Oanh (Facebook - Telegram )

• KOL at 5PC
• 3 years of experience in the field of content creation and investment
• Influencers are loved on the YouTube channel 5 Minutes crypto

Mission :

• KOL for Youtube videos

5- Nguyen Tuan Anh (Facebook - Telegram )

• Cinematographer and Editor at 5PC
• 3 years working in the field of video editing

Mission :

• Video recording and editing

6- Nguyen Tien Hoang (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5PC
• 4 years of experience in videography and content creation.

Mission:

• KOL for Tik Tok videos

7- Dao Nu Huyen Ngan (Telegram)

• 3 years of experience as TikTok viral content creator at 5PC

Mission:

• Find video or photo sources, come up with ideas to illustrate videos.
• Video editing.

8- The research team has more than 10 members. This is a team that has continuously produced in-depth research articles, attracting great attention from the Vietnamese community. Articles are published here

Please provide a cost breakdown of the proposed work and resources

Here's the breakdown of this proposal's costs:

• Content Production: 3 individuals x 12 topics x 32 hours (4 days)/topic x 18 ADA/hour = 20736 ADA
• KOL Youtube (Key Opinion Leader): 1 individual x 12 topics x 8 hours/topic x 20 ADA/hour = 1920 ADA
• KOL TikTok : 1 individual x 12 topics x 4 hours/topic x 20 ADA/hour = 960 ADA
• Video Shooting Youtube : 2 individuals x 12 topics x 8 hours/topic x 15 ADA / hour = 2880 ADA
• Video Shooting TikTok : 2 individuals x 12 topics x 4 hours/topic x 15 ADA / hour = 1440 ADA
• Video Editing Youtube: 1 individual x 12 topics x 16 hours/topic x 15 ADA/hour = 2880 ADA
• Video Editing TikTok: 1 individual x 12 topics x 8 hours/topic x 15 ADA / hour = 1440 ADA
• Project Management and Reporting back to the community: 100 ADA/topic x 24 topics = 2400 ADA
• Write telegram post and support community: 300 ADA / content x 12 topics = 3600 ADA
• Studio Rental and Equipment: 400 ADA/topic x 24 topics = 9600 ADA

The total cost for this proposal is 47856 ADA. The average cost per topic is 3988 ADA.

Therefore, the proposed costs for each milestone are as follows:

• The proposed cost for the first milestone, which requires completing the first 3 topics, is 3988 x 3 = 11964 ADA. (25% total budget)
• The proposed cost for the first milestone, which requires completing the second 3 topics, is 3988 x 3 = 11964 ADA. (25% total budget)
• The proposed cost for the final milestone, which requires completing the last 6 topics, is 3988 x 6 = 23928 ADA (50% total budget)

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

This proposal will bring significant value to the blockchain community in Vietnam, particularly the Cardano Vietnam community. With the knowledge provided by this series, the Cardano Vietnam community will gain new members contributing to the ecosystem, attract new investors, and encourage developers to choose Cardano for their projects. These are long-term values with high scalability.

1- Optimized Costs:

The proposed budget has been optimized for each role. As this is a creative project requiring higher video quality than standard marketing campaigns, the individuals involved must be carefully selected based on specific criteria:

• A minimum of 3 years of experience in their respective roles.
• Knowledge of the blockchain field and the Cardano ecosystem.
• Labor costs ranging from $6 to $8 per hour are reasonable, matching the creative labor market in Vietnam.

The use of a professional studio and specialized filming equipment is essential to produce high-quality content that attracts viewers. All these costs have been optimized to reasonable levels suitable for the Vietnamese market.

2- Salary Benchmarking:

We have benchmarked salaries for experienced content creators in Vietnam. Earnings range from 20 to 25 million VND, approximately $1,250 for 160 working hours, equating to around $7.8 per hour, which serves as the basis for the figures we provided.

3- Responsible and Optimized Budget Use:

• 5PC has extensive experience in blockchain and crypto content creation in Vietnam, and the team is confident in its ability to manage and utilize the budget responsibly and efficiently, with comprehensive accountability.
• The 5PC team members are also ADA holders, and all members understand and believe that using the budget economically and responsibly aligns with protecting their own investment interests.

4- Comparison with Similar Projects:

5PC has conducted research and compared similar projects funded in previous Funds, particularly those in the Vietnamese community, to ensure that the group's costs are competitive and align with Project Catalyst standards while delivering superior performance based on the team's experience in content creation.