Please describe your proposed solution

1- REASON FOR SUBMITING THE PROPOSAL

While building the blockchain community in Vietnam for 3 years, we realized that there are many misunderstandings in the community about the Cardano blockchain. Some media provide incorrect information, based entirely on feelings while not being able to provide evidence to prove it.

For example, they call Cardano a deadchain, very difficult to build dapps on the Cardano, has no technological development, depends too much on Charles Hoskinson… The problem is that very few media channels in Vietnam speak out strongly to refute these false claims. This reduces the number of investors and developers coming to the Cardano ecosystem.

We will open a community survey topic of 54,000 investors and developers, then synthesize the 24 most common misunderstandings of the Vietnamese community with the Cardano ecosystem.

5PC will deploy content including 24 topics about those misunderstandings with specific and strong evidence. Aimed at the majority of young investors in Vietnam who have misunderstandings about Cardano. The series of 24 topics will help attract more developers and investors to the ecosystem.

Publish series on media short-form channels of 5PC:

• The 5PC TikTok channels (over 388,000 followers)
• The 5PC Youtube Shorts Channel (over 149,000 subscribers)
• The 5PC Facebook Reels Channel (over 9200 followers)
• The 5PC Telegram community channel (over 54,000 subscribers)
• The 5PC Cardano Vietnam Telegram community (over 1200 subscribers)

UNIQUE ASPECTS OF THE SOLUTION:

By clearly identifying the misinformation and misconceptions often spread in media about Cardano, we aim to help investors and developers gain a more objective and accurate understanding of the Cardano.

The 5PC team:

• Continuously monitors and updates information and knowledge from Cardano, as well as maintains long-term trust and investment in the project.
• Has many years of experience in content creation and has successfully produced numerous viral content on social media platforms in Vietnam.

Please define the positive impact your project will have on the wider Cardano community

1- THE POSITIVE IMPACT

For the community:

• Help the Vietnamese community gain a more accurate understanding of the misleading information that media often spreads about Cardano, thereby removing the barriers created by FUD and encouraging participation in the Cardano ecosystem.
• This proposal will help the blockchain and crypto community in Vietnam gain a clearer understanding of the technology, vision, and potential of Cardano, contribute to enhancing the Vietnamese community’s understanding of third-generation blockchain, with Cardano as a prime representative.
• The videos will be meticulously crafted with high-quality visuals and simple, easy-to-understand content, ensuring viewers can easily grasp the information. The topics will be discussed and contributed to by community members, thereby spreading blockchain knowledge to more people. From there, they will realize the benefits that blockchain in general, and Cardano in particular, can bring, including why blockchain exists and thrives, and what defines a truly good blockchain capable of driving significant change for humanity.

For the ecosystem: The series will help attract more users, investors and developers from Vietnam to invest, contribute, and build products on the Cardano platform. It aims to establish a strong connection between a solid blockchain project like Cardano and long-term visionary investors, as well as skilled developers.

2- MEASURING

The impact of the proposal will be measured through the viewership of the videos.

• The series of 24 topics is expected to reach a total of 960,000 views across all platforms, with each video averaging 40,000 views.
• The series is expected to attract 960 comments in total across all platforms, averaging 40 comments per video.
• The series is projected to achieve a minimum of 72,000 likes across all platforms, averaging 3000 likes per video.

With the success of the completed proposal in Fund 11, 5PC is extremely confident in the interaction from the Vietnamese community. Our team has doubled the goal for video likes, aiming for an average of 3000 likes per video, up from 1500 likes per video in Fund 11.

3- SHARING OUTPUTS

The community can verify these metrics through the videos published on

• The 5PC TikTok channels
• The 5PC Youtube Shorts Channel
• The 5PC Facebook Reels Channel
• The 5PC Telegram community channel
• The 5PC Cardano Vietnam Telegram community
• Tracking Sheet
• Proof of Achievement on the Catalyst platform (in case the proposal is funded).

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1- Why we can successfully implement this project

We are capable of providing the project "Cardano Uncovered - Short Video Series Simplifying Cardano Misconceptions for the Vietnamese Community*"* with a high level of of trust and accountability based on the following factors:

<u>Project Catalyst Experience</u>

We have successfully completed a proposal in Fund11 and are already funded for a Podcast proposal in Fund12. The videos we produce have been attracting huge attention from the Vietnamese blockchain community. The community is interested because these videos are highly professional, simple and easy to understand.

<u>Experience in the Content Creation</u>

We are one of the leading media outlets for blockchain and crypto knowledge in Vietnam, with expertise in the field.

• The 5PC TikTok channel (over 388,500 subscribers)

• The 5PC Short Youtube Channel (over 149,000 subscribers)

• The 5PC Facebook Reels (over 9200 subscribers)

• The 5PC Telegram community (over 54,000 subscribers)

• The 5PC Cardano Telegram community (over 1200 subscribers)

<u>Experience and Expertise:</u> The 5PC team comprises members with extensive experience in content creation and marketing within the blockchain and crypto industry

• 5PC have a website with a dedicated section for Cardano and Project Catalyst.

Transparent and efficient capital management: With years of experience in content creation and marketing, we are confident and committed to a high level of capital management for the project, as well as using these resources efficiently, optimally, and sensibly.

Community building: We have experience in building and managing communities. Through the series of Cardano content, individuals recognizing the potential and superiority of Cardano can join the 5PC community to continue discussing, and learning from each other, thereby bringing significant benefits to the Cardano ecosystem.

2- How to validate the feasibility of my approach

Using a file to track the monthly progress is an effective method. Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file will be professionally designed for easy readability, including the following sections:

• Content of the topics that have been created and published.
• View counts for each topic across different platforms.
• Comparison of results with committed KPIs.

Regular Updates: The file will be updated monthly to ensure all information is accurate and up-to-date. This helps the community maintain a clear and comprehensive view of the proposal’s progress.

Transparency and Public Access: The file will be publicly shared on community platforms and the Project Catalyst tracking page. This allows everyone to follow and assess the project's progress. Additionally, all data will be sourced from media platforms for verification and validation.

Community Feedback: We will gather feedback from the community. This interaction not only enhances trust but also provides valuable insights to further improve the project.

3 - Below are the steps to create a topic as described:

T is the time the video was made public.

Step 1: Detailed Script Development

• Time: Day T-5
• The content leader will gather and synthesize information and knowledge relevant to the topic. Then, collaborate with the scriptwriting leader to develop and finalize a detailed script. All of this will be completed within 3 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Key Opinion Leader (KOL) will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Other Social Media Platforms

• Time: Day T
• The video will be uploaded to the TikTok channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5PC will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: THE FIRST MILESTONE is set for after the first 2 month of initiating the project, anticipated to be in Jan and Feb 2025.

1- Milestone Output:

• Completion of 6 YouTube shorts videos, 6 TikTok videos, and 6 Reels videos corresponding to 6 topics in the "Cardano Uncovered" series.
• Communicate all the above videos to the 2 community Telegram channels: 5PC Community and 5PC Cardano Vietnam, totaling 12 Telegram posts.

2- Acceptance Criteria:

• Total views of 6 topics on all platforms will achieve a minimum of 100,000 views.
• Total comments of 6 topics on all platforms will achieve a minimum of 90 comments.
• Total likes of 6 topics on all platforms will achieve a minimum of 9,000 likes.

3- Budget: The proposed cost for the first milestone, which requires completing the first 6 topics, is 1924 x 6 = 11,544 ADA (25% total budget)

Milestone 2: THE SECOND MILESTONE is set for after the first 4 month of initiating the project, anticipated to be in Mar and Apr 2024.

1- Milestone outputs:

• Completion of 6 YouTube shorts videos, 6 TikTok videos, and 6 Reels videos corresponding to the next 6 topics in the "Cardano Uncovered" series.
• Communicate all the above videos to the 2 community Telegram channels: 5PC Community and 5PC Cardano Vietnam, totaling 12 Telegram posts.

2- Acceptance Criteria:

• Total views of 12 topics on all platforms will achieve a minimum of 420,000 views.
• Total comments of 12 topics on all platforms will achieve a minimum of 360 comments.
• Total likes of 12 topics on all platforms will achieve a minimum of 28,000 likes.

3- Budget: The proposed cost for the second milestone, which requires completing the next 6 topics, is 1924 x 6 = 11,544 ADA (25% total budget)

Final Milestone: THE FINAL MILESTONE is set for after 6 months of implementing the project, anticipated to be in May and Jun 2024

1- Milestone outputs:

• Completion of 12 YouTube shorts videos, 12 TikTok videos, and 12 Reels videos corresponding to the last 12 topics in the "Cardano Uncovered" series.
• Communicate all the above videos to the 2 community Telegram channels: 5PC Community and 5PC Cardano Vietnam, totaling 24 Telegram posts.

2- Acceptance Criteria:

• Total views of 24 videos on platforms will achieve a minimum of 960,000 views.
• Total comments of 24 videos on platforms will achieve a minimum of 960 comments.
• Total likes of 24 videos on platforms will achieve a minimum of 72,000 likes.

3- Budget: The proposed cost for the final milestone, which requires completing the last 12 topics, is 1924 x 12 = 23,088 ADA. (50% total budget)

Who is in the project team and what are their roles?

1- Hoang Van Minh (X - Facebook)

• CEO of 5PC
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Has 5 years of experience in investment and content creation.

Mission:

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Ho Minh Trieu ( X - Telegram)

• Blockchain/Crypto Researcher at 5PC
• Passion for studying blockchain and crypto since 2020
• Bachelor's degree in Industrial Engineering in Bach Khoa University - Vietnam National University Ho Chi Minh City
• Cardano Blockchain Certified Associate (CBCA) (Certificate ID: 6495882936398daa3209b8be)
• Cardano Haskell Developer Course - Emurgo Academy
• Blockchain Essentials Professional Certificate - IBM

Mission:

• Content leader
• Plan the topics to be covered.
• Gather and combine information and knowledge about the video's topic.
• Work together with the Scriptwriting leader to create a detailed script.
• Keep updating information and knowledge about Cardano for content materials, adjusting the plan as needed.

3- Nguyen Thu Trang (X - Telegram )

• Content Creator Manager at 5PC
• 4 years of experience in the field of content creation and investment

Mission:

• Scriptwriting leader
• Collaborating with the Content leader to finalize the detailed script

4- Nguyen Tien Hoang (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5PC.
• 4 years of experience in videography and content creation.

Mission:

• KOL of 5PC, in charge of filming

5- Dao Nu Huyen Ngan (Telegram)

• 3 years of experience as TikTok viral content creator at 5PC.

Mission:

• Find video or photo sources, come up with ideas to illustrate videos.
• Video editing.

Please provide a cost breakdown of the proposed work and resources

Here's the breakdown of this proposal's costs:

1. Content Production: 2 individuals x 24 topics x 24 hours (3 days)/topic x 18 ADA/hour = 20,736 ADA
2. KOL (Key Opinion Leader): 1 individual x 24 topics x 4 hours/topic x 20 ADA / hour = 1920 ADA
3. Video Shooting: 1 individuals x 24 topics x 4 hours/topic x 15 ADA / hour = 1440 ADA
4. Video Editing: 1 individual x 24 topics x 8 hours /topic x 15 ADA / hour = 2880 ADA
5. Project Management and Reporting back to the community: 200 ADA /topic x 24 topics= 4800 ADA
6. Marketing and support community: 200 ADA /topic x 24 topics = 4800 ADA
7. Studio Rental and Equipment: 400 ADA /topic x 24 topics = 9600 ADA

The total cost for this proposal is 46,176 ADA. The average cost per topic is 1924 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 6 topics, is 1924 x 6 = 11,544 ADA. (25% total budget)
2. The proposed cost for the second milestone, which requires completing the next 6 topics is 1924 x 6 = 11,544 ADA (25% total budget)
3. The proposed cost for the final milestone, which requires completing the last 12 topics, is 1924 x 12 = 23,088 ADA. (50% total budget)

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

This proposal will bring significant value to the blockchain community in Vietnam, particularly the Cardano Vietnam community. With the knowledge provided by this series, the Cardano Vietnam community will gain new members contributing to the ecosystem, attract new investors, and encourage developers to choose Cardano for their projects. These are long-term values with high scalability.

1- Optimized Costs:

The proposed budget has been optimized for each role. As this is a creative project requiring higher video quality than standard marketing campaigns, the individuals involved must be carefully selected based on specific criteria:

• A minimum of 3 years of experience in their respective roles.
• Knowledge of the blockchain field and the Cardano ecosystem.
• Labor costs ranging from $6 to $8 per hour are reasonable, matching the creative labor market in Vietnam.

The use of a professional studio and specialized filming equipment is essential to produce high-quality content that attracts viewers. All these costs have been optimized to reasonable levels suitable for the Vietnamese market.

2- Salary Benchmarking:

We have benchmarked salaries for experienced content creators in Vietnam. Earnings range from 20 to 25 million VND, approximately $1,250 for 160 working hours, equating to around $7.8 per hour, which serves as the basis for the figures we provided.

3- Responsible and Optimized Budget Use:

• 5PC has extensive experience in blockchain and crypto content creation in Vietnam, and the team is confident in its ability to manage and utilize the budget responsibly and efficiently, with comprehensive accountability.
• The 5PC team members are also ADA holders, and all members understand and believe that using the budget economically and responsibly aligns with protecting their own investment interests.

4- Comparison with Similar Projects:

5PC has conducted research and compared similar projects funded in previous Funds, particularly those in the Vietnamese community, to ensure that the group's costs are competitive and align with Project Catalyst standards while delivering superior performance based on the team's experience in content creation.