Please describe your proposed solution

Payments and simple transactions of value are likely the simplest use case for Cardano. However, it is extremely hard to find those close to you who are available to have their day-to-day transactions be in ADA instead of fiat currency.

The PayMeInADA application will enable end users to find establishments where fellow ADA holders are happy to take payments in ADA and network with you to discuss Cardano.

The development of this solution will leverage Marlowe for its smart contracts, ensuring a cost-effective robust approach, with great transparency of its workings.

Payments in cryptocurrencies are legal in many legislations, being considered as ‘in kind’ payments and the value of facilitating Peer-to-Peer transactions is paramount for the use of true on-chain ADA, as opposed to centralized exchanges and VISA-based payment cards.

To address the reality of locations with less clear regulation, the app will present a disclaimer reminding the user of his responsibility to observe regulations applied to him.

We will reach out to partner with entities and organizations in the broader blockchain space to reach retailers already taking payments in other cryptocurrencies.

Further networking like establishing local/regional partners may facilitate reaching users with perks like “PayMeInADA” stickers to have next to your cash register.

Areas for future growth:

One very important outcome of this proposal would be the establishment of a DAO of retailers taking payments in (onchain) ADA. This could spring from the entities listed on the PayMeInADA map, that would gather to discuss how to share resources progress their interests.

The app will also allow listed retailers to mention if they are associated with any DAOs, therefore gathering a list of DAO references that the users can explore directly.

Please define the positive impact your project will have on the wider Cardano community

Facilitating adoption and demystification of day-to-day use of ADA will greatly promote that more new ADA holders join and explore the space.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

45B is composed of and has access to professionals with an extensive track record of delivering solutions in Finance, Banking and other lines of business. Also they are responsible in helping the promotion and socials of some players on the Cardano ecosystem.

45B will gather input from interested parties (e.g. pilot users and stakeholders) to acess and formalize the finer functional specifications for the app, and liase with development talent in the ecosystem to implement and support the app. We are in close connection to the main developer communities in Cardano.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Planning and Design - 2 months

• Create user stories and UX
• Create branding and visuals
• Define social sharing features
• Survey and establish partnerships or obtain databases of potential retailer users

Milestone 2: Partnerships and providers - 1 month

• Establish a legal partner for advisory services
• Define requirements for continued support
• Survey and define a Promotion and community building services provider
• Define strategy

Milestone 3: Build app, prepare promotion and networking - 3 months

• Iterative App Build and testing
• Consult with the IOG Marlowe team where necessary

Milestone 4: Build app, prepare promotion and networking - 2 months

• User acceptance testing
• Fixes and improvements from testing feedback
• Plan/create contents and media resources

Milestone 5: Launch and initial user feedback - 1 month

• Go live of the app
• Promotion to Cardano communities
• Reach out to potential retail users

Final Milestone: Catalyst close-out - 1 month

• Document learnings
• Close-out report
• Promote amongst developer communities
• Visit live sessions to discuss further use cases

Who is in the project team and what are their roles?

Product Manager

Pedro Lucas - <https://www.linkedin.com/in/pedrohlucas/>

Maestro Developer Experience, BizDez;

Pedro Lucas has over 20y experience in IT. Working as a Technical Business Analyst in Business Process Management and Decision support DataViz solutions in Finance and Banking. He has been in Crypto for 3y and 100% dedicated to Cardano communities and technology for almost 2y. Pedro has helped in Gimbalabs, amongst other communities, created and ran 'Cardano for non-techs' workshop sessions, and now collaborates with Maestro focusing on Developer Experience and Business Development.

Marketing and Community

Marcin Małaszuk - <https://www.linkedin.com/in/marcinmalaszuk/>

Growth Manager &amp; Consultant for Your Software &amp; Web3 Agency

My support brings the most value to 🚀 Web3 Agencies, 💻 Software Development Companies, and 📱 B2B Tech Startups.

I am the co-founder of two tech startups, a seasoned marketing manager, and a consultant specializing in the Software Industry.

Please provide a cost breakdown of the proposed work and resources

Development of the APP, costs with app stores and similar platforms

$20000

Legal framing and guidance

$6000

Promotion and community building

$5000

Project and Product management

$4000

Total $35000 at $0.30/ADA = aprox 116 600 ADA

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

Facilitating adoption and demystification of day-to-day use of ADA will greatly promote that more new ADA holders explore and join the space. Global adoption is one of the missions of Cardano and this app will greatly contribute for that at relatively little cost.

The services budget is according to or below standard rates for these professional services in Europe or the USA.