Please describe your proposed solution

45B will setup a brand and campaign for the adoption of Cardano-centric Web3.

We will boast the values of Small and Medium Businesses being Bitcoin and Cardano aware and taking payments in ADA. We will help SMBs in adopting blockchain into their data pipelines and including Web3 in their Products strategy.

This will entail:

• 45B Website + Discord + Telegram
• Instagram
• Marketing + SEO + Ads campaings
• Promote Cardano+Web3 to Small Businesses and Users
• Promote Cardano+Catalyst to web2 dev shops
• Support Cardano projects with Marketing skills
• Event in Lisbon to present and brainstorm with SMBs
• Cardano for non-techs live online sessions (including Business orientation/discussions)

This is further detailed in the milestones definition below.

Please define the positive impact your project will have on the wider Cardano community

The Cardano ecosystem deeply needs adoption, real-world businesses and users.

By onboarding companies from all lines of business as ADA-aware and ADA-holding entities, we are bringing them closer to alinging their data and product strategies with our technologies.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

45B is composed of and has access to professionals with an extensive track record of delivering solutions in Finance, Banking and other lines of business. Also they are responsible in helping the promotion and socials of some players in the Cardano ecosystem.

Having deep understanding on how the Cardano blockchain can be used, we are in an ideal position to take this project forward. Many of the components of this project/budget will be extended to Cardano community developers sponsored by bounties from this proposal.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Website + Discord + Telegram

Build an appealing website that boasts the strengths of web3 and Cardano and helps refer viewers to other established hubs for knowledge and networking.

Discord + Telegram spaces will establish a space to nurture relationships.

Milestone 2: Instagram

Turn our message to the world and grow an appealing instagram profile that boasts the strengths of web3 and Cardano and helps bring viewers to our website.

Milestone 3: Marketing + SEO + Ads

Establishing and iteratively fine-tuning a Market strategy aimed at our target audience will be critical to expand awareness about Web3 and Cardano.

Milestone 4: Translation to Portuguese + Event in Lisbon

This will be an exercise in localization of all our contents, spaces and practices, adjusting them to the reality of Portugal and the European Union.

We will organize an event in Lisbon, promoted with great anticipation to the Portuguese and International communities hosted in Lisbon.

Milestone 5: Cardano 4 non-techs

We will reactivate our @cardanofornontechs sessions, promote them on the Catalyst Town Hall, on our website, socials and groups.

This will be a weekly meeting point to help bring any user to fluency using Cardano and understanding any Cardano tool or product they require.

Final Milestone: As a closing of our project, we will open-source all resources that we used throughout the project. E.g.:

• Website source
• Marketing and socials plannings
• Educational artifacts from Cardano 4 non-techs

We will be happy to host open sessions to discuss how to better bring users and SMBs to Cardano.

Who is in the project team and what are their roles?

Product/Project Manager;

Pedro Lucas - https://www.linkedin.com/in/pedrohlucas/

Maestro Developer Experience, BizDez;

Pedro Lucas has over 20y experience in IT. Working as a Technical Business Analyst in Business Process Management and Decision support DataViz solutions in Finance and Banking. He has been in Crypto for 3y and 100% dedicated to Cardano communities and technology for almost 2y. Pedro has helped in Gimbalabs, amongst other communities, created and ran 'Cardano for non-techs' workshop sessions, and now collaborates with Maestro focusing on Developer Experience and Business Development.

Marketing and Community

Marcin Małaszuk - https://www.linkedin.com/in/marcinmalaszuk/

Growth Manager & Consultant for Your Software & Web3 Agency

My support brings the most value to 🚀 Web3 Agencies, 💻 Software Development Companies, and 📱 B2B Tech Startups.

I am the co-founder of two tech startups, a seasoned marketing manager, and a consultant specializing in the Software Industry.

Please provide a cost breakdown of the proposed work and resources

By project milestones

Website + Discord + Telegram - 10750 ADA

Instagram - 7000 ADA

Marketing + SEO + Ads campaings - 9000 ADA (including extrernal Ads costs)

Translation to Portuguese + Event in Lisbon to present and brainstorm with SMBs - 7800 ADA

Cardano 4 non-techs - Sessions during 5 months - 7500 ADA

Overall project management - 1000 ADA

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

The value in bringing businesses and users to Cardano cannot be understated.