Please describe your proposed solution
Apple is one of the most successful business propositions ever instituted by man. Most successes never come close to achieving what Apple has achieved because they do not know what Apple did.
Everyone assumed Apple was trying to sell products just like most others.
Apple wasn’t trying to sell products or achieve buy-in. And honestly, let’s face it. There are only so many products you can sell. Apple was trying to become the way of life of a group of people. Then, afterwards, Apple made “being those people” a very cool thing.
Product is something you buy or not buy. A way of life is something you defend (sometimes to the literal point of death).
Products are things you use; a way of life is how you live.
Products have costs, and ways of life have rewards.
Sellers will continue to try to make people buy their products.
I am sure you are getting our drift. Cardano must become the Apple of Blockchain—the people’s blockchain way of life. Humans relate with reality with their five senses; luckily, we can engage three of the most emotionally attuned senses.
We must create the realities of Cardano; we cannot leave it to people's imagination. Many people will not be able to imagine the possibilities. And the few who can imagine may not know that it is already a life to be lived now, in the present.
The series helps ordinary humans see how Cardano and Cardano's use cases fit into their everyday lives.
When the car was created, it was indeed powerful. But it was useless that it was powerful unless people understood how powerful it was. Hence, Jame Watts came up with the word horsepower.
Everyone “knew” how powerful a horse was, so they intuitively understood what 76 Horsepower meant without even understanding the physics of torque.
It is the same thing with every new thing for anyone who wishes not just to sell but to sell successfully. No matter how novel and extraordinary a solution is it must make its foundation in the preexistent ordinary.
In a TEDx video that had over 3.6M views, Derek Thompson explained even though the word “new” was the most used marketing jargon. Because the belief is that people would always want something new.
His research revealed that the opposite is true, even though humans continue to pretend that they wanted novelty.
This situation where society has to continue to innovate and the people always lie about wanting novelty.
It turns out you use “new” when you are selling an old thing and you use “familiar” when you are selling a new thing
The solution was a simple four-letter formula. MAYA, most advanced yet acceptable. The products who employed the formula were the most successful. On the road to billions of adoptions, advancement must journey with acceptability because dis-inclusion and disenfranchisement lurk.
Steve Jobs of Apple also once said that customers don’t know what they want until you show them. And when you do show them, extraordinary must never
The catch is that it must be introduced in a way that the customer recognizes it.
Anna Gunn was hated in real life for her role as Skyler, Walter’s wife in the show Breaking Bad, a series won over 90 industry awards and broke Guinness World Records.
In 2013 She expressed her fear and concern in this New York Times publication.
<https://www.nytimes.com/2013/08/24/opinion/i-have-a-character-issue.html>
The point here is that humans couldn’t make themselves to remember that Skyler was a fictional character.
Now, that is the depth of adoption, which defies any popular logic. We must begin to achieve this for Cardano with the 30-episode series.
Humans don’t usually pause to think, but our team knows everything is first a science before it becomes an art.
There is a list of the 20 most essential emotions to man, and there are about 10 possible life-changing events that can happen to any person. We have researched the avatars of all possible Cardano users or use case subscribers. The avatars will come to life in the characters of the series. Episodes in this series will focus on making sure Cardano is a key visible life factor as our characters go through life and experience things.
We are very excited, and we hope we get to execute this project.