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Community Reviews across funding rounds
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FTanaka Proposals (3)
Cardano PR Initiative Japan
Solution: Reality check to opinion leaders in media & industry about advancements and prominence of ecosystem. Set the stage for wave of progress.
Cardano Japan Brand Dev Initiative
Solution: Upgrade program to go beyond media with wider influencer relations activities to impact growth and development. New team talent, address increased document production demand, more dynamic engagements.
Cardano Advancement
Solution: Research, intelligence, interest and initiation of projects on Cardano. Further community goals, open doors to Japan's top corporations, associations, gov't ministries, consultancies, media & OLs.
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The project is on track but we have also found that the current spokespersons that have been meeting the press would benefit from participating in a media training session. Also, once we finish the round of relationship building and informative meetings with these reporters and influencers, that we will pivot to doing interviews to introduce use cases, outlooks / vision for the future, or technical leadership. To facilitate this we will look for a wider range of spokesperson options. These include Sebastien Guillemot of dcSpark and overseas candidates.
Project is progressing a pace however there is the aspect of continuously improving the approach to media and influencers. As a result have had to take into account media training and other factors to upgrade the program.
Initial meetings have been held, coordination and media outreach are ongoing. Document production is underway and finalized documents will shared on the next report. Initial media meetings have been scheduled and will have briefing documents as well on the next report.
This is our first report. We initiated soft soundings with editors covering fintech / crypto at the following publications as well as industry influencers and event organizers.
- Nihon Keizai Shimbun - The NIKKEI
- Nikkei Asia
- Nikkan Kogyo Shimbun
- Kadokawa / ASCII
- SoftBank Business + IT
Review of materials presented by community members at Blockchain Expo Tokyo (Spring) and monitoring of media coverage.
Planning activities of collateral material (profile, FAQ, media list, Japanese style Fact Sheet) development and media outreach timeline as well as exchanges with industry influencers.